Ideas, Vision & Expertise

Leader Conversations
A collection of brief yet powerful interviews with executives, creators, and innovators influencing the region’s evolving digital ecosystem.
ADNOC Distribution’s Sofiane Haddadi: The Forecourt Is Retail Media 
Interviews

ADNOC Distribution’s Sofiane Haddadi: The Forecourt Is Retail Media 

August 25, 2026
ADNOC Distribution, AI, commerce media, digital advertising, First Party Data, MENA, Retail Media, Sofiane Haddadi, UAE
Visa’s Sasha El Jurdi: Attention Is Earned, Not Bought
Interviews

Visa’s Sasha El Jurdi: Attention Is Earned, Not Bought

August 18, 2026
Brand Strategy, CEMEA, Content Marketing, Media Strategy, Sasha El Jurdi, Storytelling, Visa
Big Little Acts: Passant El Ghannam on Marketing That Earns Attention
Interviews

Big Little Acts: Passant El Ghannam on Marketing That Earns Attention

August 11, 2026
AI in Marketing, Brand Building, Cultural Marketing, Kraft Heinz, MENA Marketing, Middle East Marketing, Passant El Ghannam
Walid Assaad On Running A Marketing Budget Like A Trading Desk
Interviews

Walid Assaad On Running A Marketing Budget Like A Trading Desk

July 29, 2026
Brand Strategy, GCC, Marketing Leadership, Middle East, Saudi Arabia, Virtual Brands, Walid Assaad
Terry Kane: Why the 90-Minute Match is Dead 
Interviews

Terry Kane: Why the 90-Minute Match is Dead 

June 3, 2026
CTV, GCC, Programmatic Advertising, Saudi Arabia, sports marketing, The Trade Desk, UAE, World Cup
Darius LaBelle: Finding the Human Spark in Tech 
Interviews

Darius LaBelle: Finding the Human Spark in Tech 

May 26, 2026
AI adoption, customer experience, digital products, November Five
Sophie Ryan: The Power of Unfiltered Stories 
Interviews

Sophie Ryan: The Power of Unfiltered Stories 

May 12, 2026
Dubai Racing Club, Dubai World Cup, Sophie Ryan, sports marketing
Wajeeha Al-Husseini: Marketing Beyond the Data Dashboard
Interviews

Wajeeha Al-Husseini: Marketing Beyond the Data Dashboard

April 28, 2026
Alyoum, MENA Marketing Leadership, Wajeeha Al Husseini
Alan Holt: Creating Real Impact in Sponsorship
Interviews

Alan Holt: Creating Real Impact in Sponsorship

April 21, 2026
Alan Holt, ES Sport, F1 Abu Dhabi, UAE
Natalie Saba: Marketing That Moves People, Not Just Products
Interviews

Natalie Saba: Marketing That Moves People, Not Just Products

April 7, 2026
Branding, FMCG, levant, marketing, MENA, Natalie Saba, Storytelling
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