Category Insight

Media Insights & Innovations

Stay ahead with the latest insights from the media world – covering advertising, publishing, broadcasting, and digital transformation shaping the Middle East’s media ecosystem.

Multiply Media Group Expands into Saudi Arabia with Cenomi Centers Partnership, Launches BackLite KSA
Media

Multiply Media Group Expands into Saudi Arabia with Cenomi Centers Partnership, Launches BackLite KSA

July 2, 2026
Cenomi Centers, Expansion, Multiply Media Group, Partnership
IBM Appoints Stagwell as Lead Creative Partner to Advance Global Brand Campaign
Media

IBM Appoints Stagwell as Lead Creative Partner to Advance Global Brand Campaign

July 2, 2026
Creative, IBM, Partner, Stagwell
VIRTUE Launches VIRTUE Arabia Following Middle East Business Transition
Media

VIRTUE Launches VIRTUE Arabia Following Middle East Business Transition

July 2, 2026
Business, VIRTUE, VIRTUE Arabia
FP7 McCANN MENAT Awarded as the MENA Network of the Year at Cannes Lions 2026, with Regional and Global Brand Wins for Arla, L’Oréal Paris, Parkin and Spoor
Media

FP7 McCANN MENAT Awarded as the MENA Network of the Year at Cannes Lions 2026, with Regional and Global Brand Wins for Arla, L’Oréal Paris, Parkin and Spoor

June 30, 2026
Awards, Cannes Lions 2026, FP7 McCANN, MENA Network of the Year
L’Oréal Middle East Launches LOREALISTAR: multi-branded loyalty platform for content creators across the GCC
Media

L’Oréal Middle East Launches LOREALISTAR: multi-branded loyalty platform for content creators across the GCC

June 30, 2026
content creators, L’Oréal, LOREALISTAR
F5 launches AI Security Platform to put security leaders in control of enterprise AI risk
Media

F5 launches AI Security Platform to put security leaders in control of enterprise AI risk

June 29, 2026
AI, F5, Security
TBWA\RAAD Makes Fast Company Middle East’s Brands That Matter 2026 List for Putting People at the Heart of Business
Media

TBWA\RAAD Makes Fast Company Middle East’s Brands That Matter 2026 List for Putting People at the Heart of Business

June 26, 2026
Brands That Matter 2026, Fast Company Middle East, Reda Raad, TBWA\RAAD
RAIYN Debuts as a New Trust-Centric Communications Network Uniting Regional Industry Leaders
Media

RAIYN Debuts as a New Trust-Centric Communications Network Uniting Regional Industry Leaders

June 25, 2026
Communications, Leaders, RAIYN
Infobip and Digitas Middle East sign expansion of their strategic partnership to Power AI-Driven Customer Engagement for Global Brands
Media

Infobip and Digitas Middle East sign expansion of their strategic partnership to Power AI-Driven Customer Engagement for Global Brands

June 24, 2026
adtech, Customer Engagement, Digital Transformation, martech
DXB LIVE Appoints Empyre Communications as Strategic Communications Partner
Media

DXB LIVE Appoints Empyre Communications as Strategic Communications Partner

June 24, 2026
Communications, DXB LIVE, Empyre Communications, Partner
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