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Media Insights & Innovations

Stay ahead with the latest insights from the media world – covering advertising, publishing, broadcasting, and digital transformation shaping the Middle East’s media ecosystem.

Advertising Business Group and Publicis Groupe Announce Strategic Partnership to Shape the Future of Retail Media
Media

Advertising Business Group and Publicis Groupe Announce Strategic Partnership to Shape the Future of Retail Media

June 17, 2026
Advertising Business Group, MENA Retail Media Task Force, Publicis Groupe Middle East, Retail Media
Omnicom Media MENA Expands Commercial Leadership as Wissam Najjar Takes on Chief Commercial Officer Role
Media Scholar Spotlight

Omnicom Media MENA Expands Commercial Leadership as Wissam Najjar Takes on Chief Commercial Officer Role

June 16, 2026
Omnicom Media MENA, Wissam Najjar
Home Of Performance Unveils Bespoke “Obsidian” Identity For The Final Jaguar F-Pace Edition In Saudi Arabia
Media

Home Of Performance Unveils Bespoke “Obsidian” Identity For The Final Jaguar F-Pace Edition In Saudi Arabia

June 15, 2026
ICOM Expands Global Board with Steven Hetzer, Brenda Moller and Gustavo Quiroga
Media

ICOM Expands Global Board with Steven Hetzer, Brenda Moller and Gustavo Quiroga

June 15, 2026
FIFA Partners with Gamefam to Launch Official FIFA World Cup 2026 Experience on Roblox
Media

FIFA Partners with Gamefam to Launch Official FIFA World Cup 2026 Experience on Roblox

June 15, 2026
FIFA, Gamefam, Partnership, Roblox
UAE Ad Fraud Drops 46% on iOS and 23% on Android, as Fraudsters Migrate to Organic and Owned Media
Media

UAE Ad Fraud Drops 46% on iOS and 23% on Android, as Fraudsters Migrate to Organic and Owned Media

June 15, 2026
AppsFlyer, State of Fraud for Marketers 2026
StickyGinger Secures PR Mandate for McLaren Across Middle East, Africa and India
Media

StickyGinger Secures PR Mandate for McLaren Across Middle East, Africa and India

June 12, 2026
Mandate, McLaren, PR, StickyGinger
13BRAVE Media Expands into GCC Market, Bringing Performance-Focused Media Solutions to Regional Brands
Media

13BRAVE Media Expands into GCC Market, Bringing Performance-Focused Media Solutions to Regional Brands

June 12, 2026
13BRAVE Media, Expansion, GCC
TBWA\RAAD Launches BETA: The Agency That Never Stops Reinventing Itself Invites Brands to Do the Same
Media

TBWA\RAAD Launches BETA: The Agency That Never Stops Reinventing Itself Invites Brands to Do the Same

June 12, 2026
BETA, marketing, TBWA\RAAD
WARC Media Global Ad Spend Forecast Q2 2026 update: Implications of the Gulf energy crisis
Media

WARC Media Global Ad Spend Forecast Q2 2026 update: Implications of the Gulf energy crisis

June 11, 2026
Global Ad Spend, Media, Report, warc
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