Category Insight

Media Insights & Innovations

Stay ahead with the latest insights from the media world – covering advertising, publishing, broadcasting, and digital transformation shaping the Middle East’s media ecosystem.

FIFA Partners with Gamefam to Launch Official FIFA World Cup 2026 Experience on Roblox
Media

FIFA Partners with Gamefam to Launch Official FIFA World Cup 2026 Experience on Roblox

June 15, 2026
FIFA, Gamefam, Partnership, Roblox
UAE Ad Fraud Drops 46% on iOS and 23% on Android, as Fraudsters Migrate to Organic and Owned Media
Media

UAE Ad Fraud Drops 46% on iOS and 23% on Android, as Fraudsters Migrate to Organic and Owned Media

June 15, 2026
AppsFlyer, State of Fraud for Marketers 2026
StickyGinger Secures PR Mandate for McLaren Across Middle East, Africa and India
Media

StickyGinger Secures PR Mandate for McLaren Across Middle East, Africa and India

June 12, 2026
Mandate, McLaren, PR, StickyGinger
13BRAVE Media Expands into GCC Market, Bringing Performance-Focused Media Solutions to Regional Brands
Media

13BRAVE Media Expands into GCC Market, Bringing Performance-Focused Media Solutions to Regional Brands

June 12, 2026
13BRAVE Media, Expansion, GCC
TBWA\RAAD Launches BETA: The Agency That Never Stops Reinventing Itself Invites Brands to Do the Same
Media

TBWA\RAAD Launches BETA: The Agency That Never Stops Reinventing Itself Invites Brands to Do the Same

June 12, 2026
BETA, marketing, TBWA\RAAD
WARC Media Global Ad Spend Forecast Q2 2026 update: Implications of the Gulf energy crisis
Media

WARC Media Global Ad Spend Forecast Q2 2026 update: Implications of the Gulf energy crisis

June 11, 2026
Global Ad Spend, Media, Report, warc
adidas Brings Rocket League-Inspired Football Experience to UAE Ahead of FIFA World Cup 2026
Media

adidas Brings Rocket League-Inspired Football Experience to UAE Ahead of FIFA World Cup 2026

June 11, 2026
adidas, FIFA World Cup 2026, Rocket League
Dani Richa Transitions to Non-Executive Chairman Role at Impact BBDO
Media

Dani Richa Transitions to Non-Executive Chairman Role at Impact BBDO

June 11, 2026
Chairman, Dani Richa, Impact BBDO
Ruder Finn Atteline Expands Service Portfolio with New Culture & Education Practice and RF Publicity Offering
Media

Ruder Finn Atteline Expands Service Portfolio with New Culture & Education Practice and RF Publicity Offering

June 11, 2026
Culture & Education practice, Media, RF Publicity., Ruder Finn Atteline
Spotify Rolls Out Podcast Clips Feature in the UAE to Boost Podcast Discovery and Sharing
Media

Spotify Rolls Out Podcast Clips Feature in the UAE to Boost Podcast Discovery and Sharing

June 10, 2026
Feartures, Spotify, UAE
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