Project Agora has unveiled Realize+, the latest evolution of its performance marketing platform, Realize, designed to help advertisers scale conversions beyond traditional search and social channels through agentic AI.
Realize combines premium publisher, OEM and app inventory with first-party data and AI trained on signals from more than 600 million daily active users globally. The platform enables advertisers to run performance-focused campaigns across a broad network of trusted digital environments.
With the introduction of Realize+, Project Agora is adding an agentic layer that can continuously assess campaign performance and make optimisation decisions with reduced manual intervention. The system is designed to help marketers identify incremental opportunities, improve campaign efficiency and drive measurable outcomes across the open web.
According to Project Agora, around 80% of marketers would consider increasing their open-web investments if automated, AI-powered campaign solutions comparable to those available within walled gardens were offered. Nearly 86% of marketers also indicate they could allocate up to a quarter of their performance budgets to the open web if such capabilities were available.
Realize+ is built around two core components:
- Decision Engine: Integrated into Realize, the system uses the new Budget Allocator to shift spending in real time towards campaigns and opportunities delivering stronger performance.
- Element Generator: This capability creates and continually optimises advertising assets and targeting parameters, helping campaigns adapt without requiring constant manual intervention.
Together, these capabilities aim to bring greater automation and performance intelligence to open-web advertising while providing advertisers with access to premium inventory beyond walled-garden ecosystems.
Project Agora is also making Realize accessible through Claude Skills, allowing agencies and advertisers to interact with the platform through a conversational AI interface. Campaign setup and optimisation will be among the first capabilities available, with additional AI-native workflows planned.
“For years, advertisers have hit a ceiling when trying to scale performance beyond search and social,” said Nikos Komninos, Managing Director of Project Agora. “With Realize+, we’re removing that barrier – bringing automation, intelligence, and true performance to the open web so marketers can drive measurable growth at scale. And by launching Realize+ we’re meeting advertisers and agencies within the familiar environment of the AI tools they already use. As the industry shifts toward AI-native media operations, Realize wants to be the easiest open web platform to plug into any agent, any stack, any workflow.”
Project Agora said the launch reflects the industry’s broader shift from manual campaign management towards autonomous, AI-led media operations. Realize+ is designed to continuously evaluate strategies across thousands of signals, identify emerging patterns and make optimisation decisions in real time.
Read more: RAKEZ Appoints RICH as Marketing Partner to Drive Integrated Growth
