Ras Al Khaimah Economic Zone (RAKEZ) has appointed Dubai-based outsourced marketing agency RICH as its marketing partner, expanding the agency’s growing portfolio across the UAE.
Under the mandate, RICH will support RAKEZ across its integrated marketing requirements, covering strategic planning, creative development, digital campaigns, content, video production and wider marketing communications. The partnership will span both strategic direction and the execution of RAKEZ’s day-to-day marketing activities.
RAKEZ is one of the UAE’s prominent economic zones, supporting more than 50,000 companies across a diverse range of sectors and serving entrepreneurs, SMEs and multinational organisations looking to establish and grow their businesses in the region.
Ahmad Numan, Director of Marketing & Corporate Communications at RAKEZ, said, “At RAKEZ, we’re committed to building meaningful connections with entrepreneurs, investors, and businesses around the world. As our marketing ambitions continue to grow, it was important for us to partner with an agency that combines strategic thinking with strong execution.”
Numan added, “RICH demonstrated a clear understanding of our vision, and we’re looking forward to working together to further strengthen the RAKEZ brand and showcase the value we bring to the global business community.”
For RICH, the appointment adds a major economic development organisation to its expanding UAE client portfolio. The agency has been growing its presence across sectors including government, property, automotive, healthcare, technology, hospitality and professional services.
Mike Rich, Founder and CEO of RICH, said, “RAKEZ is a business we’ve wanted to work with for a long time, so being appointed as its marketing partner means a great deal to us. We’re grateful for the trust the team has placed in RICH and excited about what we can build together.”
Rich added, “RAKEZ plays a pivotal role in helping businesses from around the world gain a foothold and grow in the UAE. Our job is to make that story work harder and make the marketing earn its keep. That starts with understanding the commercial objective behind the brief and staying accountable for what the work delivers. We’re looking forward to working closely with the team and contributing to what comes next.”
The partnership also highlights RICH’s outsourced marketing model, which provides businesses with senior marketing expertise and specialist capabilities without requiring them to establish every function internally.
Rather than operating through a traditional account management structure, RICH places senior marketing leaders directly alongside clients to help shape strategy, oversee delivery and remain accountable for outcomes. Specialist teams are brought in according to the requirements of each mandate, combining senior consultancy with execution capabilities.
RICH’s broader offering spans brand and marketing strategy, social media, digital advertising, content and production, alongside web development, public relations, events, marketing automation, and AI and technology development.
The RAKEZ mandate further strengthens RICH’s position in the UAE market while giving the agency an opportunity to apply its outsourced marketing model across a significant economic development organisation.
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