Category Insight

Media Insights & Innovations

Stay ahead with the latest insights from the media world – covering advertising, publishing, broadcasting, and digital transformation shaping the Middle East’s media ecosystem.

F5 Deepens Commitment to Saudi Arabia with AI Security Innovation and Planned Expansion of F5 Global Network
Media

F5 Deepens Commitment to Saudi Arabia with AI Security Innovation and Planned Expansion of F5 Global Network

September 10, 2026
AI, F5, Innovation
Rakbank unveils new brand identity, reinforcing commitment to rehumanising Rakbank and banking
Media

Rakbank unveils new brand identity, reinforcing commitment to rehumanising Rakbank and banking

September 10, 2026
banking, Brand Identity, RAKBANK
Salam and KAROOOOO Announce Strategic Partnership to Accelerate Connected Fleet and Mobility Solutions Across Saudi Arabia
Media

Salam and KAROOOOO Announce Strategic Partnership to Accelerate Connected Fleet and Mobility Solutions Across Saudi Arabia

September 10, 2026
KAROOOOO, Partnership, Salam
EMIR and Omnicom Media MENA Partner to Amplify GCC Thought Leadership
Media

EMIR and Omnicom Media MENA Partner to Amplify GCC Thought Leadership

September 9, 2026
Business Intelligence, EMIR, GCC, Media Planning, Omnicom Media MENA
Smiles and Flyby Partner to Scale Digital OOH Advertising Across Dubai
Media

Smiles and Flyby Partner to Scale Digital OOH Advertising Across Dubai

September 8, 2026
Advertising, Flyby, OOh, Partnership, Smiles
Chalhoub Group Appoints The Refreshment Club for Gap and Athleta in the Middle East
Media

Chalhoub Group Appoints The Refreshment Club for Gap and Athleta in the Middle East

September 8, 2026
Athleta, Chalhoub Group, Gap, The Refreshment Club
Double Dare Media Expands UAE OOH Portfolio with Next What Advertising Acquisition
Media

Double Dare Media Expands UAE OOH Portfolio with Next What Advertising Acquisition

September 8, 2026
Acquisition, Double Dare Media, Next What Advertising, OOh
Sleepwell & Kurl-on Appoint The Brand Bee as Integrated Marketing Partner Across MENA
Media

Sleepwell & Kurl-on Appoint The Brand Bee as Integrated Marketing Partner Across MENA

September 8, 2026
Brand Bee, Kurl-on, marketing, Partnership, Sleepwell
Rise MENA Announces 2026 Mentoring Cohort with 32 Mentor-Mentee Pairings
Media

Rise MENA Announces 2026 Mentoring Cohort with 32 Mentor-Mentee Pairings

September 4, 2026
Media, Mentoring Cohort, Rise
PURPLE Launches MENA Operations, Expanding Global Creative Communications Footprint
Media

PURPLE Launches MENA Operations, Expanding Global Creative Communications Footprint

September 4, 2026
Communications, MENA, PURPLE
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