Walther Kranz has entered into a strategic partnership with Germany-based communications agency schoesslers, expanding its European reach and strengthening cross-border communications capabilities.
The partnership combines schoesslers’ expertise and German market network with Walther Kranz’s established presence in Dubai, Istanbul and Baku. Together, the agencies will create a connected platform to support businesses operating across Germany, Türkiye, the UAE, the GCC and neighbouring markets.
Under the collaboration, both agencies will work across a broad range of communications services, including public relations, corporate communications, media relations, influencer marketing, events, content creation, brand positioning and market-entry communications.
The relationship is designed to work in both directions. schoesslers and its clients will gain access to Walther Kranz’s local expertise in Türkiye, the UAE and Azerbaijan, while Walther Kranz will be able to provide its clients with stronger on-ground communications support in Germany and other European markets.
Germany represents an important addition to Walther Kranz’s international network, particularly given its strong economic and cultural ties with Türkiye. The country is also home to Europe’s largest Turkish diaspora, creating a communications environment where markets, audiences and cultures increasingly intersect.
Dubai, meanwhile, continues to serve as an important international business hub connecting Europe with the Middle East, Asia and Africa. As German companies explore expansion opportunities across the Gulf and businesses from Türkiye and the UAE look towards Europe, the need for integrated, market-specific communications is growing.
The partnership is intended to address this increasingly interconnected business landscape by establishing a communications corridor linking Germany, Türkiye and the UAE, while also leveraging Walther Kranz’s wider network in Azerbaijan and the surrounding region.
“Our clients are no longer expanding into one market at a time,” said Samet Özetci, CEO of Walther Kranz. “International expansion has changed significantly. Our clients are no longer entering one market at a time. A company headquartered in Germany may simultaneously be looking at Dubai, Saudi Arabia and Türkiye, while a Turkish or UAE-based company may see Germany as the starting point for its European expansion.
He added, “Our partnership with schoesslers allows us to combine strong local expertise with an international communications infrastructure. Instead of simply referring clients from one agency to another, our ambition is to work as an integrated network and provide companies with local teams that understand the media, culture and business environment of each market.”
Özetci said: “Germany has a particularly important relationship with Türkiye because of the economic ties between the two countries and the millions of people with Turkish roots living in Germany. When we combine that relationship with Dubai’s role as an international gateway, we see a very compelling Germany–Türkiye–UAE corridor emerging for brands. We believe communications agencies should be able to move across these markets as seamlessly as their clients do.”
Rather than functioning solely as a referral partnership, Walther Kranz and schoesslers plan to work collaboratively on international assignments, multi-market briefs and campaigns requiring execution across several territories.
For German businesses entering Türkiye or the GCC, the partnership can provide localised support across positioning, media relations, influencer engagement, events and broader communications. Similarly, companies from Türkiye, the UAE, Azerbaijan and nearby markets will have access to local expertise when expanding into Germany and other parts of Europe.
The agencies also intend to pursue joint business development initiatives and participate in integrated international pitches as the partnership develops.
For schoesslers, the collaboration adds to its existing international relationships in markets including the United States and India, further extending its global network into Türkiye, the UAE, Azerbaijan and the wider region.
The partnership forms another step in Walther Kranz’s strategy of building an international communications network around the markets where its clients are increasingly doing business.
With Dubai connecting the GCC and Middle East, Istanbul serving Türkiye, Baku supporting Azerbaijan and the wider region, and schoesslers strengthening access to Germany and Europe, the agencies aim to provide clients with a more connected cross-market communications infrastructure.
The initial focus will be on Germany, Türkiye and the UAE, with scope to expand into additional European and international markets based on client requirements.
