Urban Company’s Middle East arm has partnered with Unicommerce, one of India’s leading AI-powered e-commerce enablement SaaS platforms, to power its e-commerce operations across The Kingdom of Saudi Arabia and The United Arab Emirates.
As Urban Company expands its footprint across the Middle East, it will leverage Unicommerce’s flagship platform, Uniware to manage its inventory and fulfilment operations that support its at-home service ecosystem. The platform will help maintain real-time visibility of inventory, and help intelligently route orders for service kits and consumables to ensure reliable deliveries to service professionals across the region.
The partnership builds on a successful relationship between the two companies in India, where Urban Company uses Unicommerce’s technology to manage its e-commerce operations. Extending this collaboration to The Middle East will help Urban Company create a more connected operations backbone as it scales across the region’s fastest-growing digital markets.
Every Urban Company service – from beauty & wellness to home cleaning & appliance maintenance, depends on a well-coordinated supply chain of products, tools and consumables. Uniware will serve as the central platform to power this supply chain, helping improve stock accuracy, enabling faster replenishment of products and coordinating fulfilment across locations.Â
The collaboration also marks another milestone in Unicommerce’s growing presence across the Middle East, where it has built a robust commerce ecosystem through integrations with leading regional marketplaces, logistics providers, ERP systems and payment platforms. Unicommerce supports businesses with localised capabilities such as Arabic-compatible invoice and shipping label generation, region-specific tax compliance, and integrations with other ecosystem players across Saudi Arabia and the UAE.
Commenting on the partnership, Kapil Makhija, Managing Director & CEO, Unicommerce, said, “As brands expand into new markets, they need technology that scales seamlessly while simplifying operational complexity. We are pleased to extend our partnership with Urban Company to Saudi Arabia and the UAE, supporting their international growth journey. Our focus is to help businesses automate complex backend operations so they can concentrate on delivering great customer experiences.”
Nitesh Agarwal, SVP – Middle East at Urban Company said, “The Middle East is an important growth market for us, and operational excellence is key to delivering a reliable experience for our customers. Having seen the value of Unicommerce’s platform in India, we are pleased to extend our partnership to serve customers across Middle East’s fastest growing markets. Uniware will help us simplify our operations and build a scalable fulfilment backbone for our growing business.
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