Category Insight

Media Insights & Innovations

Stay ahead with the latest insights from the media world – covering advertising, publishing, broadcasting, and digital transformation shaping the Middle East’s media ecosystem.

Smiles and Flyby Partner to Scale Digital OOH Advertising Across Dubai
Media

Smiles and Flyby Partner to Scale Digital OOH Advertising Across Dubai

Chalhoub Group Appoints The Refreshment Club for Gap and Athleta in the Middle East
Media

Chalhoub Group Appoints The Refreshment Club for Gap and Athleta in the Middle East

Double Dare Media Expands UAE OOH Portfolio with Next What Advertising Acquisition
Media

Double Dare Media Expands UAE OOH Portfolio with Next What Advertising Acquisition

Sleepwell & Kurl-on Appoint The Brand Bee as Integrated Marketing Partner Across MENA
Media

Sleepwell & Kurl-on Appoint The Brand Bee as Integrated Marketing Partner Across MENA

Rise MENA Announces 2026 Mentoring Cohort with 32 Mentor-Mentee Pairings
Media

Rise MENA Announces 2026 Mentoring Cohort with 32 Mentor-Mentee Pairings

PURPLE Launches MENA Operations, Expanding Global Creative Communications Footprint
Media

PURPLE Launches MENA Operations, Expanding Global Creative Communications Footprint

ChatGPT Ads Expand Across MENA as OpenAI Scales Global Advertising Business
Media

ChatGPT Ads Expand Across MENA as OpenAI Scales Global Advertising Business

ITP Media Group secures major acquisition of APAC’s Heart Media Group sparking international expansion across Asia
Media

ITP Media Group secures major acquisition of APAC’s Heart Media Group sparking international expansion across Asia

Salam and UnifyApps Sign MoU to Accelerate AI Adoption Across Saudi Arabia’s Government and Enterprise Sectors
Media

Salam and UnifyApps Sign MoU to Accelerate AI Adoption Across Saudi Arabia’s Government and Enterprise Sectors

QComms Expands UAE Presence with New Sharjah Office
Media

QComms Expands UAE Presence with New Sharjah Office

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