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Media Insights & Innovations

Stay ahead with the latest insights from the media world – covering advertising, publishing, broadcasting, and digital transformation shaping the Middle East’s media ecosystem.

L’Oréal Middle East Launches LOREALISTAR: multi-branded loyalty platform for content creators across the GCC
Media

L’Oréal Middle East Launches LOREALISTAR: multi-branded loyalty platform for content creators across the GCC

June 30, 2026
content creators, L’Oréal, LOREALISTAR
F5 launches AI Security Platform to put security leaders in control of enterprise AI risk
Media

F5 launches AI Security Platform to put security leaders in control of enterprise AI risk

June 29, 2026
AI, F5, Security
TBWA\RAAD Makes Fast Company Middle East’s Brands That Matter 2026 List for Putting People at the Heart of Business
Media

TBWA\RAAD Makes Fast Company Middle East’s Brands That Matter 2026 List for Putting People at the Heart of Business

June 26, 2026
Brands That Matter 2026, Fast Company Middle East, Reda Raad, TBWA\RAAD
RAIYN Debuts as a New Trust-Centric Communications Network Uniting Regional Industry Leaders
Media

RAIYN Debuts as a New Trust-Centric Communications Network Uniting Regional Industry Leaders

June 25, 2026
Communications, Leaders, RAIYN
Infobip and Digitas Middle East sign expansion of their strategic partnership to Power AI-Driven Customer Engagement for Global Brands
Media

Infobip and Digitas Middle East sign expansion of their strategic partnership to Power AI-Driven Customer Engagement for Global Brands

June 24, 2026
adtech, Customer Engagement, Digital Transformation, martech
DXB LIVE Appoints Empyre Communications as Strategic Communications Partner
Media

DXB LIVE Appoints Empyre Communications as Strategic Communications Partner

June 24, 2026
Communications, DXB LIVE, Empyre Communications, Partner
Context Studio Launches in GCC to Help Founder-Led Brands Build Visibility and Stronger Market Positioning
Media

Context Studio Launches in GCC to Help Founder-Led Brands Build Visibility and Stronger Market Positioning

June 23, 2026
Communications, Context Studio, GCC
AppsFlyer Announces Investments from Moloco, Google, Meta, and Unity to Advance Independent Ad Measurement for the AI Era
Media

AppsFlyer Announces Investments from Moloco, Google, Meta, and Unity to Advance Independent Ad Measurement for the AI Era

June 23, 2026
AppsFlyer, Google, Investment, Meta, Moloco, Unity
DEKUPLE Group Enters Middle East with Majority Stake in Das Kapital
Media

DEKUPLE Group Enters Middle East with Majority Stake in Das Kapital

June 22, 2026
Das Kapital, DEKUPLE Group, Expansion, Stake
WPP Media Lanches New Agent to Unify Premium Video Across TV Ecosystems
Media

WPP Media Lanches New Agent to Unify Premium Video Across TV Ecosystems

June 19, 2026
Video, WPP Medi
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