Category Insight

Media Insights & Innovations

Stay ahead with the latest insights from the media world – covering advertising, publishing, broadcasting, and digital transformation shaping the Middle East’s media ecosystem.

Lemma and Continuum Media Expand Partnership to Bring AI-Powered Full-Funnel, OOH Solution ‘Outdoor to Outcome’ to the Middle East
Media

Lemma and Continuum Media Expand Partnership to Bring AI-Powered Full-Funnel, OOH Solution ‘Outdoor to Outcome’ to the Middle East

May 11, 2026
AI, Continuum Media, Lemma, Partnership
Snap Launches Promoted Places to Turn Snap Map Into a Real-World Discovery Platform
Media

Snap Launches Promoted Places to Turn Snap Map Into a Real-World Discovery Platform

May 8, 2026
Advertising, Map, Snap
Dubai-Based Zodiac Global Expands Into Influencer Marketing and Creator Partnerships Across GCC
Media

Dubai-Based Zodiac Global Expands Into Influencer Marketing and Creator Partnerships Across GCC

May 8, 2026
Creator, Expansion, Influencer Marketing, Zodiac Global
Omnicom Media’s Fuse Launches Dubai Office to Expand Gulf Presence
Media

Omnicom Media’s Fuse Launches Dubai Office to Expand Gulf Presence

May 7, 2026
Fuse Dubai, Omnicom Media, sports marketing UAE
Times Network Names The Vantage as Exclusive Media Representative Across MENA
Media

Times Network Names The Vantage as Exclusive Media Representative Across MENA

May 7, 2026
Media, MENA, The Vantage, Times Network
Dubai Festivals and Retail Establishment (DFRE) partners with Al Ghurair in multi-year agreement to enhance citywide festivals and experiences
Media

Dubai Festivals and Retail Establishment (DFRE) partners with Al Ghurair in multi-year agreement to enhance citywide festivals and experiences

May 7, 2026
Agreement, Al Ghurair, Dubai Festivals and Retail Establishment, Partnership
Tapper report flags $178m TikTok ad waste risk across Saudi Arabia and the UAE
Media

Tapper report flags $178m TikTok ad waste risk across Saudi Arabia and the UAE

May 7, 2026
Advertising, Media, Report, Tapper, TikTok
Ministry of Industry and Advanced Technology Honors winners of Make it in the Emirates Awards
Media

Ministry of Industry and Advanced Technology Honors winners of Make it in the Emirates Awards

May 6, 2026
Awards, Make It in the Emirates", MoIAT, winners
MoIAT Unlocks AED 18 billion in industrial financing at Make it in the Emirates 2026
Media

MoIAT Unlocks AED 18 billion in industrial financing at Make it in the Emirates 2026

May 6, 2026
Finance, Make It in the Emirates", MoIAT
Mada Media Signs Contracts Worth nearly AED1billion
Media

Mada Media Signs Contracts Worth nearly AED1billion

May 5, 2026
Contract, Dubai, Mada Media, OOh
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