Category Insight

Media Insights & Innovations

Stay ahead with the latest insights from the media world – covering advertising, publishing, broadcasting, and digital transformation shaping the Middle East’s media ecosystem.

ADNOC Distribution Launches ‘Engage by ADNOC’ Retail Media Network for UAE Advertisers
Media

ADNOC Distribution Launches ‘Engage by ADNOC’ Retail Media Network for UAE Advertisers

July 30, 2026
ADNOC Distribution, Engage by ADNOC, Retail Media, UAE
Hypermedia Unveils Landmark Digital Bridges with Majid Al Futtaim at Mall of the Emirates and City Centre Al Zahia
Media

Hypermedia Unveils Landmark Digital Bridges with Majid Al Futtaim at Mall of the Emirates and City Centre Al Zahia

July 28, 2026
Hypermedia, Majid Al Futtaim, Media
ADC Young Guns 24 Jury Includes Five in Middle East & Africa
Media

ADC Young Guns 24 Jury Includes Five in Middle East & Africa

July 28, 2026
ADC Young Guns, The One Club for Creativity
IKEA Alsulaiman Appoints FP7 McCANN as Creative Agency of Record Across Saudi Arabia and Bahrain
Media

IKEA Alsulaiman Appoints FP7 McCANN as Creative Agency of Record Across Saudi Arabia and Bahrain

July 27, 2026
Agency Of Record, FP7 McCANN, ikea, Media
MCH Global Launches ‘Decoded’ to Help Brands Build Authentic Connections with Gen Z and Gen Alpha
Media

MCH Global Launches ‘Decoded’ to Help Brands Build Authentic Connections with Gen Z and Gen Alpha

July 27, 2026
Decoded, Insights, MCH Global
Qiddiya City Launches ‘Powered by Play’ as Research Reveals Saudis Lead the World in Recognizing Play’s Potential
Media

Qiddiya City Launches ‘Powered by Play’ as Research Reveals Saudis Lead the World in Recognizing Play’s Potential

July 27, 2026
Powered by Play', Qiddiya, Research
Dubai CommerCity Partners with NQuBator to Launch Digital Commerce Startup Incubation Programme
Media

Dubai CommerCity Partners with NQuBator to Launch Digital Commerce Startup Incubation Programme

July 24, 2026
Dubai CommerCity, NQuBator, Partnership
Omnicom Media Retains Uber’s Global Media Business, Expands Brazil and Sports Marketing Remit
Media

Omnicom Media Retains Uber’s Global Media Business, Expands Brazil and Sports Marketing Remit

July 23, 2026
Omnicom Media, PHD, Uber
e& UAE and Core42 partner to deliver sovereign AI infrastructure at scale
Media

e& UAE and Core42 partner to deliver sovereign AI infrastructure at scale

July 23, 2026
AI, Core42, e& UAE, Partnership
TBWA\RAAD Ranks Among the Best Workplaces in Media, Advertising & Marketing™ 2026
Media

TBWA\RAAD Ranks Among the Best Workplaces in Media, Advertising & Marketing™ 2026

July 21, 2026
Advertising, marketing, Media, TBWA\RAAD, Workplace
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