Dentsu has been selected by Netflix as its exclusive holding-company media agency partner across EMEA, following a competitive pitch.
The expanded appointment extends dentsu’s existing media relationship with Netflix in the UK to 21 additional markets across the EMEA region. The mandate will be managed by teams from dentsu’s Media Practice and Dentsu Lab through dentsu ENTS.
Amy Watt, President, iProspect UK, dentsu, said, “This is a moment of real pride for dentsu. Our teams have shown what is possible when we combine regional scale with genuine local strategic thinking, approaching client relationships with both humility and ambition. We look forward to building on the strong foundations of our UK partnership and delivering outstanding work for Netflix across EMEA.”
With the expanded remit, dentsu will oversee Netflix’s media account across the EMEA markets included in the new appointment, broadening the scope of its existing partnership with the streaming platform.
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