Category Insight

Media Insights & Innovations

Stay ahead with the latest insights from the media world – covering advertising, publishing, broadcasting, and digital transformation shaping the Middle East’s media ecosystem.

Creative Media Authority and Antoinette Partner to Attract Major Productions and Empower Creative Media Talent in Abu Dhabi
Media

Creative Media Authority and Antoinette Partner to Attract Major Productions and Empower Creative Media Talent in Abu Dhabi

May 26, 2026
Antoinette, Creative Media Authority, Media, Partnership
talabat UAE Appoints Umami Comms as Consumer PR Agency
Media

talabat UAE Appoints Umami Comms as Consumer PR Agency

May 25, 2026
talabat, UAE PR, Umami Comms
Publsh Media Group and Vivenda Group announce exclusive cross market partnership covering the UAE, Italy, and Spain
Media

Publsh Media Group and Vivenda Group announce exclusive cross market partnership covering the UAE, Italy, and Spain

May 25, 2026
Dubai media, OOH Advertising, Publsh Media Group, Vivenda
In support of National Small and Medium Enterprises Mada Media Introduces an Exclusive Bid on 2 Hoardings on Al Yalayis
Media

In support of National Small and Medium Enterprises Mada Media Introduces an Exclusive Bid on 2 Hoardings on Al Yalayis

May 25, 2026
TBWA\RAAD and ICRC Win MENA’s Only D&AD Yellow Pencil for Turning the Laws of War into a Warning the World Couldn’t Ignore
Media

TBWA\RAAD and ICRC Win MENA’s Only D&AD Yellow Pencil for Turning the Laws of War into a Warning the World Couldn’t Ignore

May 25, 2026
Campaigm, D&AD Yellow Pencil, TBWA\RAAD
The Fan Has Moved. Has Your Media Strategy?
Media

The Fan Has Moved. Has Your Media Strategy?

May 22, 2026
MMA MENA Publishes Region’s First Standardized Influencer Marketing Guide
Media

MMA MENA Publishes Region’s First Standardized Influencer Marketing Guide

May 22, 2026
GCC influencer market, influencer marketing MENA, MMA MENA
Dubai Holding to deliver first enterprise-scale AI deployment of its kind in the Middle East and Africa supported by Microsoft
Media

Dubai Holding to deliver first enterprise-scale AI deployment of its kind in the Middle East and Africa supported by Microsoft

May 21, 2026
AI, Collaboration, Dubai Holding, Microsoft
Middle Eastern Retail Media Momentum Continues with Global Recognition in London
Media

Middle Eastern Retail Media Momentum Continues with Global Recognition in London

May 20, 2026
commerce media, In-Store Media, pDOOH, Programmatic DOOH, Retail Media
Publicis Sapient Launch Landmark Agentic Commerce Report in Collaboration with Salesforce, Signalling a New Era for Retailers Across EMEA
Media

Publicis Sapient Launch Landmark Agentic Commerce Report in Collaboration with Salesforce, Signalling a New Era for Retailers Across EMEA

May 20, 2026
Collaboration, Commerce, Publicis Sapient, Report, Salesforce
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