Tales & Heads has secured the communications mandate for MG Motor Middle East, becoming the brand’s communications partner across the GCC, Levant and Morocco.
Following a competitive pitch, the Dubai-based independent agency will support MG in expanding its communications beyond conventional automotive narratives. The mandate will focus on areas including culture, lifestyle, partnerships and storytelling to build broader connections between the brand and regional audiences.
As part of the partnership, Tales & Heads will develop and manage an integrated communications programme designed to strengthen MG’s market positioning, increase visibility for key models and raise the profile of the brand and its leadership.
The agency will also support MG Motor Middle East in building conversations around automotive technology, innovation and the future of mobility.
The partnership comes as MG continues to strengthen its footprint across the region and expand its product portfolio. With more than 100 years of automotive heritage, the brand combines its legacy with contemporary design, technology and accessible innovation under SAIC Motor’s ownership.
Joanna Agnew, Managing Director of Tales & Heads, said: “MG has a remarkable story: more than a century of heritage and trust combined with a business that is evolving incredibly quickly. For us, the opportunity is to bring the breadth of that story to life, finding fresh and meaningful ways to connect the brand with audiences and communities across the region.
“It’s exactly the kind of brief we love – one where communications can play a genuine role in shaping how a brand is understood, experienced and talked about.”
Khail Dagher, PR and Social Media Manager of MG Motor Middle East, said: “MG is entering an exciting period of growth and evolution across the Middle East, with new products, technologies and experiences creating more opportunities for us to connect with customers across the region.
“As our business evolves, so too should the way we tell our story. In Tales & Heads, we have found a partner that understands both our vision and this region and shares our ambition to bring the next chapter of MG to life in fresh and engaging ways.”
The new mandate comes as MG continues to invest in its regional operations, with a focus on expanding its product range, technology offerings and customer experiences across the Middle East.
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