MediaGo has introduced a mobile digital out-of-home (DOOH) advertising platform in Jeddah, Saudi Arabia, giving brands access to digital screens mounted on moving vehicles.
Developed in collaboration with Jeddah Transport Company (JTC), the platform allows advertisers to run campaigns across busy traffic corridors and key locations throughout the city.
The screens support multiple advertising formats, including video content, promotional messages, QR codes and calls to action. The solution is designed for brands across sectors such as retail, food and beverage, FMCG, real estate, healthcare, automotive and entertainment, alongside event organisers and government entities.
Marwan Alaghbari, Head of Digital Marketing at MediaGo, said: “MediaGo was created around a simple idea: advertising should move with people, not simply wait for them to pass by. We are bringing the flexibility, creativity and immediacy of digital advertising into the streets of Saudi Arabia.”
The platform is designed to integrate advertising into consumers’ everyday journeys, helping brands connect with audiences across different parts of the city rather than relying on a single, stationary advertising location.
“Our ambition is to build a new category of outdoor media where movement becomes an advantage for brands. Through MediaGo, advertisers can reach audiences in real-world environments with content that is dynamic, memorable and designed to drive action,” Alaghbari added.
The initial network covers Jeddah, with MediaGo planning to expand into more locations and introduce additional vehicle formats and advertising solutions.
The company also offers short-form digital content tailored to mobile DOOH, including concise brand messaging and promotional offers suited to audiences on the move.
“This launch is only the beginning. We are excited to work with brands, agencies and partners to redefine what digital out-of-home advertising can look like in Saudi Arabia,” Alaghbari said.
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