Publicis KSA, Riyadh, and SAUDI AIRLINES (Saudia) have reached a monumental milestone at the Dubai Lynx International Festival of Creativity 2026, capturing two of the festival’s highest honors. The strategic collaboration secured a double victory, walking away with the Grand Prix in Media as well as the Grand Prix in Outdoor. [1, 2, 3]
This multi-Grand Prix triumph at Dubai Lynx marks an exceptional performance for Saudi Arabia’s creative industry on the regional stage. The double top prize follows a successive wave of global recognition for the partnership earlier in the year, which includes a prestigious Silver and Bronze placement at the Cannes Lions 2026 and further acclaim at the global Clio Awards.Â
Setting a Regional Benchmark
The dual Grand Prix wins underscore a masterful execution across both physical and strategic landscapes, positioning Saudia and Publicis KSA at the absolute forefront of regional innovation. Winning top honors in both Media and Outdoor categories highlights an elite standard of creative excellence, effectively reshaping how major regional entities engage global and local audiences.
“Securing two separate Grand Prix honors at Dubai Lynx is an incredible testament to what brave, transformative ideas can achieve,” said a representative from Publicis KSA. “This recognition reflects the deep synergy between our strategic team in Riyadh and Saudia’s vision to constantly push boundaries on the world stage.”
The accolades cement a historic night for both organizations, demonstrating the rapid growth, depth, and competitive edge of creativity emerging out of Saudi Arabia.
