Category Insight

Media Insights & Innovations

Stay ahead with the latest insights from the media world – covering advertising, publishing, broadcasting, and digital transformation shaping the Middle East’s media ecosystem.

Inception42 and Microsoft Move Agentic AI From Pilots to Government and Enterprise Operations
Media

Inception42 and Microsoft Move Agentic AI From Pilots to Government and Enterprise Operations

July 6, 2026
AI, Collaboration, Inception42, Microsoft
TOD by beIN and talabat celebrate success of major regional Football Campaign
Media

TOD by beIN and talabat celebrate success of major regional Football Campaign

July 6, 2026
beIN, Football, TOD
QComms Celebrates 16 years with regional expansion and five new client partnerships
Media

QComms Celebrates 16 years with regional expansion and five new client partnerships

July 3, 2026
client, Partnerships, QComms
Fine Hygienic Holding’s Al-Nakheel Honored at the 22nd Cycle of “Sheikh Khalifa Excellence Award”
Media

Fine Hygienic Holding’s Al-Nakheel Honored at the 22nd Cycle of “Sheikh Khalifa Excellence Award”

July 3, 2026
Al-Nakheel, Fine Hygienic, Media, Sheikh Khalifa Excellence Award
Athar Festival opens applications for fourth edition of Maheerah Programme at 2026 event
Media

Athar Festival opens applications for fourth edition of Maheerah Programme at 2026 event

July 3, 2026
Athar Festival, Maheerah Programme, Media
DENZA Jordan Appoints Sharx Marketing Agency as Official Creative Partner
Media

DENZA Jordan Appoints Sharx Marketing Agency as Official Creative Partner

July 2, 2026
Creative, DENZA Jordan, Partner, Sharx Marketing Agency
Multiply Media Group Expands into Saudi Arabia with Cenomi Centers Partnership, Launches BackLite KSA
Media

Multiply Media Group Expands into Saudi Arabia with Cenomi Centers Partnership, Launches BackLite KSA

July 2, 2026
Cenomi Centers, Expansion, Multiply Media Group, Partnership
IBM Appoints Stagwell as Lead Creative Partner to Advance Global Brand Campaign
Media

IBM Appoints Stagwell as Lead Creative Partner to Advance Global Brand Campaign

July 2, 2026
Creative, IBM, Partner, Stagwell
VIRTUE Launches VIRTUE Arabia Following Middle East Business Transition
Media

VIRTUE Launches VIRTUE Arabia Following Middle East Business Transition

July 2, 2026
Business, VIRTUE, VIRTUE Arabia
FP7 McCANN MENAT Awarded as the MENA Network of the Year at Cannes Lions 2026, with Regional and Global Brand Wins for Arla, L’Oréal Paris, Parkin and Spoor
Media

FP7 McCANN MENAT Awarded as the MENA Network of the Year at Cannes Lions 2026, with Regional and Global Brand Wins for Arla, L’Oréal Paris, Parkin and Spoor

June 30, 2026
Awards, Cannes Lions 2026, FP7 McCANN, MENA Network of the Year
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