Category Insight

Media Insights & Innovations

Stay ahead with the latest insights from the media world – covering advertising, publishing, broadcasting, and digital transformation shaping the Middle East’s media ecosystem.

Project Agora Launches Realize+ to Bring Agentic AI Performance Marketing to the Open Web
Media

Project Agora Launches Realize+ to Bring Agentic AI Performance Marketing to the Open Web

August 25, 2026
AI, performance marketing, Project Agora, Realize+
RAKEZ Appoints RICH as Marketing Partner to Drive Integrated Growth
Media

RAKEZ Appoints RICH as Marketing Partner to Drive Integrated Growth

August 21, 2026
marketing, Partner, RAKEZ, RICH
Urban Company & Unicommerce expand partnership to UAE & Saudi Arabia
Media

Urban Company & Unicommerce expand partnership to UAE & Saudi Arabia

August 21, 2026
Partnership, Unicommerce, Urban Company
Atom Group Enters Dubai DIFC with Amaltas Partners Acquisition Following DFSA Approval, Strengthens India–UAE Financial Corridor
Media

Atom Group Enters Dubai DIFC with Amaltas Partners Acquisition Following DFSA Approval, Strengthens India–UAE Financial Corridor

August 20, 2026
Acquisition, Amaltas, Atom Group, Partnership
Socialeyez welcomes UAE Space Agency as new client, strengthening its presence across space, technology and innovation
Media

Socialeyez welcomes UAE Space Agency as new client, strengthening its presence across space, technology and innovation

August 19, 2026
Creative, Media, SOCIALEYEZ, UAE Space Agency
WPP Media Wins Waymo’s Media Mandate Across North America and EMEA
Media

WPP Media Wins Waymo’s Media Mandate Across North America and EMEA

August 14, 2026
Mandate, Media, Waymo, WPP Media
MG Motor Middle East Names TEAM LEWIS Integrated Campaign Partner for GCC SUV Line-Up
Media

MG Motor Middle East Names TEAM LEWIS Integrated Campaign Partner for GCC SUV Line-Up

August 13, 2026
Automotive Marketing, GCC, Integrated Campaign, MG Motor Middle East, SUV Campaign, TEAM LEWIS
Disney+ Revs Up as the Global Streaming Home of Formula E
Media

Disney+ Revs Up as the Global Streaming Home of Formula E

August 13, 2026
Disney+, ESPN, Formula E, Streaming
Portfolio Night 2026 Tickets Available For Four Middle East Cities
Media

Portfolio Night 2026 Tickets Available For Four Middle East Cities

August 13, 2026
Advertising, Portfolio Night, The One Club for Creativity, Tickets
Amazon Launches its Youth Council in Collaboration with the UAE Federal Youth Authority to Empower the Next Generation of Emirati Leaders
Media

Amazon Launches its Youth Council in Collaboration with the UAE Federal Youth Authority to Empower the Next Generation of Emirati Leaders

August 12, 2026
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