Category Insight

Media Insights & Innovations

Stay ahead with the latest insights from the media world – covering advertising, publishing, broadcasting, and digital transformation shaping the Middle East’s media ecosystem.

Platformance Appoints Camel Ads as Official Reseller in Egypt and North Africa
Media

Platformance Appoints Camel Ads as Official Reseller in Egypt and North Africa

May 12, 2026
adtech, Camel Ads, Egypt digital advertising, MENA, Platformance Egypt
PRCA MENA Welcomes Seven Media as Innovation Partner for 2026
Media

PRCA MENA Welcomes Seven Media as Innovation Partner for 2026

May 12, 2026
Innovation, Partnership, PRCA MENA, Seven Media
TOD becomes TOD by beIN ahead of FIFA World Cup 2026™
Media

TOD becomes TOD by beIN ahead of FIFA World Cup 2026™

May 12, 2026
FIFA World Cup, TOD
du Tech showcases AI-driven industrial transformation solutions as Strategic Partner of the Intelligence Hub at Make it in the Emirates 2026
Media

du Tech showcases AI-driven industrial transformation solutions as Strategic Partner of the Intelligence Hub at Make it in the Emirates 2026

May 12, 2026
du Tech, Make It in the Emirates", Partnership
SHUAA Capital and Key Capital Announce Strategic Partnership to Lead MENA’s Emerging Venture Capital Secondaries Market
Media

SHUAA Capital and Key Capital Announce Strategic Partnership to Lead MENA’s Emerging Venture Capital Secondaries Market

May 12, 2026
financial, Key Capital, Partnership, SHUAA Capital
Lemma and Continuum Media Expand Partnership to Bring AI-Powered Full-Funnel, OOH Solution ‘Outdoor to Outcome’ to the Middle East
Media

Lemma and Continuum Media Expand Partnership to Bring AI-Powered Full-Funnel, OOH Solution ‘Outdoor to Outcome’ to the Middle East

May 11, 2026
AI, Continuum Media, Lemma, Partnership
Snap Launches Promoted Places to Turn Snap Map Into a Real-World Discovery Platform
Media

Snap Launches Promoted Places to Turn Snap Map Into a Real-World Discovery Platform

May 8, 2026
Advertising, Map, Snap
Dubai-Based Zodiac Global Expands Into Influencer Marketing and Creator Partnerships Across GCC
Media

Dubai-Based Zodiac Global Expands Into Influencer Marketing and Creator Partnerships Across GCC

May 8, 2026
Creator, Expansion, Influencer Marketing, Zodiac Global
Omnicom Media’s Fuse Launches Dubai Office to Expand Gulf Presence
Media

Omnicom Media’s Fuse Launches Dubai Office to Expand Gulf Presence

May 7, 2026
Fuse Dubai, Omnicom Media, sports marketing UAE
Times Network Names The Vantage as Exclusive Media Representative Across MENA
Media

Times Network Names The Vantage as Exclusive Media Representative Across MENA

May 7, 2026
Media, MENA, The Vantage, Times Network
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