Think Human has strengthened its regional presence with the opening of a new office in Cairo, reinforcing its expansion strategy across the Middle East and North Africa. The new location will act as the agency’s operational hub for Egypt, enabling it to deliver integrated communications services tailored to the local market.
Situated at SODIC EDNC in Cairo, the office will provide a full suite of services, including communications strategy, creative development, media planning and buying, influencer marketing, events, and brand activations.
The expansion reflects Think Human’s commitment to combining its regional expertise with Egypt’s strong creative talent, cultural knowledge, and consumer insights to deliver impactful communications solutions for clients.
“Egypt has always been one of the region’s most important creative and cultural markets, with exceptional talent and a deep understanding of consumers,” said Ahmed El Sherbini, CEO of Think Human. “Our ambition is to combine the experience we have built across the region with the creativity, insights and capabilities of Egyptian professionals to create work that is locally meaningful and regionally impactful.”
The agency has already commenced operations in Egypt, partnering with clients across industries such as retail, real estate, hospitality, and pharmaceuticals. Through its integrated communications approach, Think Human aims to help brands strengthen their market positioning, engage audiences more effectively, and achieve measurable business outcomes.
The Cairo expansion also marks another milestone in the agency’s evolution from a boutique consultancy into a regional integrated communications firm. With teams now established in both the UAE and Egypt, Think Human is focused on delivering a combination of strategic expertise, creative innovation, and local market intelligence to brands operating across the region.
El Sherbini added: “Successful brands today need more than communication execution; they need partners who understand culture, consumer behaviour and business challenges. Our presence in Egypt allows us to bring together regional knowledge and local perspectives to deliver solutions that are relevant, effective and built around the realities of each market.”
The new Cairo office is expected to further strengthen Think Human’s ability to support businesses seeking integrated, locally relevant communication strategies while expanding its footprint across key regional markets.
