MBC Media Solutions (MMS) has partnered with TikTok as the platform’s official advertising reseller in Saudi Arabia, expanding access to TikTok’s advertising ecosystem for brands and agencies across the Kingdom.
Under the partnership, MMS will provide advertisers with direct access to TikTok’s advertising inventory and its full suite of marketing solutions, helping brands execute campaigns more efficiently while leveraging the platform’s growing audience base.
As TikTok’s official reseller in Saudi Arabia, MMS will offer enhanced local support, faster campaign deployment, and strategic expertise, enabling advertisers to improve engagement and drive stronger business outcomes through short-form video advertising.
The agreement gives brands access to TikTok’s complete portfolio of advertising products, including branded content solutions, creator-led campaigns, performance marketing tools, and short-form video ad formats designed to support a range of marketing objectives.
The partnership also aligns with TikTok’s broader innovation roadmap. During the recent Cannes Lions International Festival of Creativity, the platform introduced new AI-powered and creator-focused advertising solutions, including Symphony Agent, an agentic AI tool developed to help advertisers create platform-native campaigns more efficiently.
Through this collaboration, TikTok aims to strengthen its commercial footprint in Saudi Arabia while reinforcing MBC Media Solutions’ position as a leading media and advertising partner serving brands across the Kingdom.
