The Advertising Business Group (ABG) has become a participant in Google’s Priority Flagger Program (PFP), giving the organisation access to a dedicated reporting mechanism for Google Ads that may violate the platform’s advertising or abuse policies.
With this appointment, ABG joins a limited number of industry organisations worldwide that can directly escalate potentially harmful or non-compliant advertisements to Google for assessment. Under the programme, Google reviews the flagged ads, shares the outcome with ABG, and may invite further feedback or appeals if additional context is required.
The collaboration expands Google’s network of Priority Flagger partners into the Middle East, complementing existing partnerships with advertising and self-regulatory bodies in markets such as the United Kingdom, Turkey, Cyprus, and the United States.
ABG said the initiative is aimed at strengthening responsible advertising practices across the UAE and GCC by creating a more efficient process for identifying and reporting ads that may not meet Google’s advertising standards.
“Being a Priority Flagger in our region is a recognition of the role ABG plays in championing responsible, brand-safe advertising across the UAE and GCC. This collaboration with Google gives our industry a direct, trusted channel to help protect consumers and uphold the standards our members are committed to, and it strengthens ABG’s position as the region’s central platform for advancing ethical and future-ready marketing,” said Eleni Kitra, CEO and Executive Director of ABG.
The partnership forms part of Google’s broader Priority Flagger Program, which works with recognised organisations to identify potentially harmful advertising more quickly and support the enforcement of the company’s advertising policies across digital platforms.
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