In alignment with the vision of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum to strengthen economic sectors through a AED 1 billion support package, Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture and Arts Authority, has introduced the ‘Creative Sector Resilience Portfolio’.
The initiative is structured around five key pillars—Cultural Infrastructure, Creative Production, Participation and Audiences, Talent Development, and Cultural Impact—designed to reinforce Dubai’s creative ecosystem, enhance adaptability, and position the sector as a long-term economic contributor.
Highlighting the importance of the initiative, Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum said that the ‘Creative Sector Resilience Portfolio’ reflects Dubai’s proactive approach to navigating current developments with efficiency, while reinforcing the emirate’s ability to position creativity as a sustainable economic driver.
Her Highness said that the initiative also speaks to Dubai’s belief in investing in people as the foundation for shaping the future. “Dubai continues to play a leading role in empowering the cultural sector and advancing its creative industries through innovative solutions that build capability and sharpen the capacity to anticipate and adapt to challenges, while opening greater access to markets. This is supported by integrated strategic partnerships that reflect a shared responsibility between government, the private sector, and the wider community, creating new pathways for business growth across creative fields,” she said.
Her Highness also expressed confidence in the portfolio’s ability to enrich the emirate’s cultural landscape through facilitations that support cultural and creative institutions, small and medium-sized enterprises, and talented artists, and equip the sector to respond to evolving conditions and keep pace with future developments.
The portfolio stems from the ‘Creative Sector Resilience’ workshop organised by Dubai Culture in collaboration with the Dubai Future Foundation, bringing together leaders from across cultural, heritage, and creative sectors to strengthen readiness and reinforce Dubai’s global cultural positioning.
Each pillar introduces targeted initiatives. The Cultural Infrastructure pillar focuses on providing accessible spaces through collaborations with partners such as Dubai Municipality, Dubai CommerCity, Expo City Dubai, Dubai Holding Asset Management, DIFC, and Dubai South, along with workspace solutions via Letswork.
The Creative Production pillar enables funding opportunities through programmes like the Dubai Cultural Grant, collaborations with Art Jameel, Luxuriant Design, and Art Dubai. Meanwhile, the Talent Development pillar expands learning through partnerships with LinkedIn and cultural training initiatives.
The Participation and Audience pillar enhances visibility through digital promotions and retail opportunities via Majid Al Futtaim’s ‘Ma’an’ programme. The Cultural Impact pillar brings art into public spaces through outdoor displays in partnership with PHI Advertising, transforming the city into an open-air gallery.
Delivered in phases, the portfolio aims to provide creatives with access to funding, infrastructure, professional development, and market opportunities, ensuring sustained growth and resilience within Dubai’s creative sector.
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