DUBAI, UAE, 13th Aug 2026- MG Motor Middle East has appointed TEAM LEWIS as its integrated campaign partner for its upcoming SUV line-up campaign across the GCC.
TEAM LEWIS will support MG Motor Middle East across strategy, creative development, social content, media strategy and campaign assets. The campaign is designed to drive awareness, consideration and purchase intent across the brand’s SUV portfolio, including the MG ZS, MG HS, MG HS Hybrid+ and MG RX9.
As the SUV segment continues to grow across the region, buyers are increasingly looking for clarity, value, technology and confidence when choosing their next vehicle. MG Motor Middle East is investing in a campaign that helps customers better understand which SUV fits their lifestyle, what real-life need it solves, and why MG is a smart and reassuring choice.
Junaid Bukhari, Marketing Director, MG Motor Middle East, said :
“MG has built strong momentum in the Middle East by offering customers design, technology and value in a way that feels accessible and relevant. As we continue to strengthen our SUV proposition across the region, TEAM LEWIS brings the strategic, creative and media thinking needed to help customers navigate the line-up with greater confidence.”
The campaign will position MG’s SUV range as a connected portfolio built around everyday needs, from accessible urban SUV ownership to family comfort, hybrid efficiency and larger space-led mobility. TEAM LEWIS will develop communications that bring these model roles to life through clear storytelling, real-life usage scenarios, social content and media touchpoints. All designed to support consideration, test drives and showroom conversations.
Maha Ayash, MD UAE, TEAM LEWIS said:
“MG Motor Middle East is a brand with strong regional opportunity, particularly in a category where customers are actively comparing options and looking for smarter choices. Our focus is to help MG turn choice into confidence through an integrated campaign that is strategically clear, creatively compelling, media-led and commercially effective.”
Read more: Fuse MENA Appoints Freddy Farhat to drive sports partnerships growth
