FEER McQUEEN has announced the appointment of Wissam Matar as its new Chief Creative Officer, marking a significant step as the agency celebrates its 15-year milestone and looks to strengthen its creative direction.
Matar brings over 25 years of award-winning experience across markets including Lebanon, Dubai, Riyadh, Casablanca, Erbil, and Egypt. Throughout his career, he has contributed to shaping brand strategies and creative work at leading networks such as Young & Rubicam, Leo Burnett, and FP7 McCANN. In addition to his agency leadership roles, he has co-founded The Amazingfull Circus in Barcelona and Operation Unicorn in Beirut.
At FEER McQUEEN, Matar will oversee both Creative and Production divisions. His mandate focuses on strengthening strategic thinking, elevating creative output, and delivering culturally impactful work that builds long-term brand value.
Commenting on this appointment, Wissam Matar, Chief Creative Officer, FEER McQUEEN, said, “The region is at an inflection point creatively. There is genuine appetite from clients, from audiences, from the market for work that goes beyond the expected.
Matar added, “What drew me to FEER McQUEEN is that the ambition to do exactly that is already in the agency’s DNA. My role is not to introduce a new direction but to sharpen the one that is already there — to make the thinking harder, the output bolder, and the impact more lasting. This is the kind of mandate a creative professional spends a career looking for.”
As a self-described ‘uncontained creative and tech agency,’ FEER McQUEEN continues to invest in senior leadership to support its evolving vision.
Firas Mghames, CEO of FEER McQUEEN, said, “Wissam’s appointment is a deliberate statement about where FEER McQUEEN is heading. We have spent fifteen years building an agency that refuses to be defined by category or convention, and the next chapter of that journey demands creative leadership and senior hires of the highest caliber. Wissam brings not only an exceptional body of work but a depth of strategic and cultural understanding that is rare in this market.”
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