Double Dare Media has expanded its out-of-home (OOH) advertisiNext What Advertisingng business in the UAE through the acquisition of a portfolio of premium outdoor advertising locations from .
The newly acquired assets include large-format advertising sites positioned along high-traffic roads across the UAE, adding strategically located inventory to Double Dare Media’s growing OOH offering.
The transaction is part of Double Dare Media’s broader strategy to develop a carefully selected OOH portfolio focused on strategic locations, commercial value and long-term opportunities for advertisers. Through the expansion, the company aims to introduce new media solutions while strengthening relationships with brands and agencies across the UAE.
“The acquisition marks an important milestone for Double Dare Media and reflects the ambition we had for the company from the beginning,” said Sandra George, CEO of Double Dare Media. “This is not simply about adding locations to our portfolio. It is about securing the right assets, in the right environments, and building an OOH platform that can create meaningful value for brands. Next What has been an important partner in making this transaction possible, and this portfolio gives us a strong foundation for the next phase of our growth.”
Tanvir Shah, Founder and Managing Director of Next What Advertising, said, “We are pleased to enter into this agreement with Double Dare Media and see these locations become part of its growing OOH portfolio. From the outset, there has been strong alignment between both companies around the potential of these assets and the value they can create for advertisers. Double Dare brings industry experience, a clear vision and an ambitious approach to the market, and we look forward to developing the relationship further.”
Beyond increasing its inventory, Double Dare Media is focused on creating a future-ready OOH proposition that combines strategically selected assets with smarter design, technology and data.
The company intends to build an independent OOH business that retains a strong understanding of the sector’s fundamentals while adapting to the evolving requirements of brands, audiences and urban environments. The latest acquisition provides a foundation for Double Dare Media to further develop its presence in the UAE outdoor advertising market.
Read more: Sleepwell & Kurl-on Appoint The Brand Bee as Integrated Marketing Partner Across MENA
