Category Insight
Media Insights & Innovations
Stay ahead with the latest insights from the media world – covering advertising, publishing, broadcasting, and digital transformation shaping the Middle East’s media ecosystem.
House Of Comms Wins Careem PR Mandate
Careem, the region’s leading “Everything App,” has named integrated strategic communications agency House of Comms...
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Holcim UAE Appoints Catch Communications As Communications Partner
Holcim UAE has named Catch Communications as its official communications consultancy, marking a strategic move...
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MCH Global Expands Middle East Footprint With New Office In Saudi Arabia
MCH Global, the experiential agency under Switzerland’s MCH Group, has strengthened its regional presence with...
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30 Years Of Iconic Buildings And Beautiful Homes: Jotun Abu Dhabi To Invest AED 400 Million In Next Chapter
Abu Dhabi, UAE – Jotun is commemorating 30 years of operations in Abu Dhabi, marking...
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Samsung MENA Sets New Dual-Agency Media Model, Appoints Publicis Groupe And Dentsu As Regional Media Partners
Dubai, UAE – December 5, 2025 – Samsung Electronics MENA has finalized its regional media...
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Publicis Groupe Marks 100 Years With New Wishes Film & Documentary
December 2025 – Paris – Publicis Groupe From its beginnings in 1926 as a creative...
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Sourav Dey On The New Rules Of Travel Marketing And Performance Strategy
With more than thirteen years of experience across agencies and in-house leadership roles, Sourav Dey...
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How Graphics Tree | Shutterstock Is Redefining Intellectual Property Protection For Creative Teams In MENA
Dubai- Dec 4, 2025: In a region where the creative economy is growing at an...
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FP7McCann Emerges As The Most Effective Agency Network At 2025 MENA Effies, Bringing Home 15 Wins For Regional And Global Brands Including Arla, McDonald’s, Nestlé And Harley-Davidson Motor Company
4th December 2025 – Dubai, UAE | FP7McCann further cemented its regional leadership, earning 15...
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MOBILISE Expands To Dubai To Accelerate Growth Across Middle East And Sub-Saharan Africa
MOBILISE, the independent global B2B marketing agency trusted by top enterprise and technology brands, has...
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