JCRADS & PARTNERS, the Dubai-based boutique marketing, PR and social agency, has been appointed to manage public relations and communications for Matt Concierge, a luxury travel and lifestyle concierge company known for delivering personalised experiences and privileged access. The mandate will see the agency oversee strategic communications and media relations as Matt Concierge expands its footprint across the UAE and international luxury travel markets.
Founded by luxury entrepreneur Matthieu Schon, Matt Concierge caters to high-net-worth individuals, entrepreneurs, executives, families and private groups. With operations in the UAE and the United States, the company provides end-to-end concierge services through a single point of contact, curating bespoke travel experiences that include luxury hotels, private villas, yachts, private aviation, fine dining, exclusive events and customised itineraries across global destinations.
The new partnership further strengthens JCRADS & PARTNERS’ presence in the luxury hospitality and lifestyle communications space. As part of the mandate, the agency will develop a strategic communications programme aimed at increasing Matt Concierge’s visibility, strengthening founder Matthieu Schon’s positioning and generating editorial opportunities across luxury travel, hospitality, business and lifestyle media in the UAE and international markets.
The communications strategy will also explore thought leadership opportunities around emerging luxury travel trends, the evolution of concierge services and the increasing demand for highly personalised travel experiences.
Commenting on the appointment, Josh Craddock, Founder of JCRADS & PARTNERS, said, “We are delighted to welcome Matt Concierge to the agency. Matthieu has built an impressive international business centred around trust, discretion and highly personalised service, all of which align closely with our expertise in luxury hospitality and lifestyle communications. We look forward to sharing the brand’s story, positioning Matt Concierge as a leading voice within the luxury travel space and creating meaningful opportunities across regional and international media.”
As interest in bespoke and personalised travel continues to rise, the partnership is expected to support Matt Concierge’s next stage of growth by highlighting its expertise and distinctive approach to luxury travel and lifestyle management. The communications programme will aim to build stronger awareness among consumers, media and key industry stakeholders across regional and global markets.
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