TXT Media, an innovative advertising solutions provider operating across the Middle East and Global markets, has announced a strategic partnership with Taptap Digital, the global leader in area-based marketing and location intelligence, to introduce advanced geospatial audience planning and omnichannel activation capabilities to brands and agencies across the MENA region.
The partnership reflects TXT Media’s ongoing commitment to bringing internationally proven, future-focused advertising technologies to the Middle East, helping advertisers address increasingly sophisticated challenges around audience discovery, media fragmentation, privacy compliance, and omnichannel performance.
Through the collaboration, TXT Media will introduce and localize Taptap’s suite of location intelligence solutions across the region, enabling advertisers to identify, understand, and activate audiences through privacy-first geospatial insights. The partnership will support planning and activation across channels including Connected TV (CTV), digital video, mobile, digital audio, and programmatic digital out-of-home (prDOOH).
Gianluca Vittorelli, CEO of TXT Media, commented: “We are proud to partner with Taptap Digital to bring one of the most advanced and internationally proven location intelligence platforms to the Middle East market. Our decision to work with Taptap is rooted in a shared vision: empowering brands and agencies with innovative, privacy-first, and technologically advanced solutions capable of transforming complex data into smarter and more effective media decisions. This partnership enables us to provide our clients with new opportunities to optimize media investments, enhance targeting precision, and develop truly integrated omnichannel strategies. By combining Taptap’s location intelligence capabilities with TXT Media’s expertise in adaptive creative environments, attention-driven products, and performance-focused media solutions, we can help brands transform real-time signals and insights into measurable business outcomes.”
The announcement comes as advertisers increasingly seek alternatives to traditional identity-based targeting, looking instead for privacy-first solutions capable of unifying fragmented datasets and media channels while maintaining accuracy, scale, and measurable performance.
“This partnership with TXT Media strengthens Taptap’s commitment to the Middle East and represents a major milestone in our broader expansion across EMEA and MENA,” said Daniel Shaikh, SVP Growth and New Business at Taptap Digital. “Taptap continues to deliver strong growth globally, building on established markets and successfully expanding into new ones. Following our strategic entries into markets like the UK and Brazil, partnering with an agile, forward-thinking partner like TXT Media allows us to scale our partner ecosystem effectively. Their deep local expertise, combined with our sophisticated, future-proof platform, will solve the most pressing challenges of scalability, privacy, and omnichannel integration for advertisers in the region.”
Álvaro Mayol, CEO of Taptap Digital, added: “Our expansion into the Middle East alongside an innovative partner like TXT Media reflects our consistent focus on combining localized market expertise with scalable global technology. As the advertising industry navigates a significant identity crisis, our area-based platform utilizes a sophisticated AI and machine learning framework to transform complex georeferenced data into actionable, predictive marketing intelligence. This allows us to serve as a universal unifier for fragmented data and channels without relying on traditional identifiers. Partnering with TXT Media enables us to scale this AI-driven approach across the MENA region, equipping local brands and agencies with the privacy-first, future-proof tools required to maximize omnichannel performance and deliver truly meaningful business outcomes.”
The partnership further strengthens both companies’ commitment to helping brands create more effective, privacy-conscious, and data-driven marketing strategies while unlocking new opportunities for omnichannel audience engagement across the Middle East.
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