Outdoor Media Oman, a part of SABCO Media, has introduced an innovative 3D hologram advertising format in Oman, marking a new step forward in the country’s out-of-home (OOH) media landscape.
The new installations are currently operational at Oman Avenues Mall and Markaz Al Bahja Mall, bringing large-scale holographic displays into high-traffic retail environments. These placements allow brands to engage shoppers through extended dwell time and repeated exposure during their visit.
The solution is powered by HYPERVSN technology, using PRIME L9 units to project high-definition visuals that appear to float in mid-air. This creates a visually immersive experience that stands apart from traditional advertising formats.
Campaigns run on a loop-based system, enabling ads to be displayed multiple times throughout the day. This allows advertisers to maintain consistent visibility while experimenting with more engaging, story-driven creative executions.
Early adopters of the format include brands such as BIMA Insurance, KINZA, and Amtur Gold & Diamonds, spanning industries like insurance, beverages, and jewellery. These initial campaigns highlight the platform’s versatility in delivering visually rich brand storytelling.
Rufus D’silva, OOH Director at Outdoor Media Oman, said, “It’s no longer enough for brands to just be present. The expectation now is to engage. Formats like this allow advertisers to create something that people don’t just pass by but stop and experience.”
Industry research from organisations including PwC and Deloitte suggests that immersive formats can significantly enhance campaign effectiveness—driving up to 10 times more attention, increasing dwell time by 40%, and boosting content retention by as much as 75%.
Outdoor Media Oman plans to position this holographic offering as a complementary addition to its broader OOH portfolio, which includes both digital and static formats. The goal is to help brands combine reach with deeper, experience-led engagement.
As the advertising landscape evolves, formats that blend physical and digital experiences are expected to become increasingly important, offering brands new ways to capture attention in crowded environments.
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