Category Insight
Media Insights & Innovations
Stay ahead with the latest insights from the media world – covering advertising, publishing, broadcasting, and digital transformation shaping the Middle East’s media ecosystem.
Samsung MENA Sets New Dual-Agency Media Model, Appoints Publicis Groupe And Dentsu As Regional Media Partners
Dubai, UAE – December 5, 2025 – Samsung Electronics MENA has finalized its regional media...
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Publicis Groupe Marks 100 Years With New Wishes Film & Documentary
December 2025 – Paris – Publicis Groupe From its beginnings in 1926 as a creative...
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Sourav Dey On The New Rules Of Travel Marketing And Performance Strategy
With more than thirteen years of experience across agencies and in-house leadership roles, Sourav Dey...
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How Graphics Tree | Shutterstock Is Redefining Intellectual Property Protection For Creative Teams In MENA
Dubai- Dec 4, 2025: In a region where the creative economy is growing at an...
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FP7McCann Emerges As The Most Effective Agency Network At 2025 MENA Effies, Bringing Home 15 Wins For Regional And Global Brands Including Arla, McDonald’s, Nestlé And Harley-Davidson Motor Company
4th December 2025 – Dubai, UAE | FP7McCann further cemented its regional leadership, earning 15...
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MOBILISE Expands To Dubai To Accelerate Growth Across Middle East And Sub-Saharan Africa
MOBILISE, the independent global B2B marketing agency trusted by top enterprise and technology brands, has...
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Seddiqi Holding Names iProspect As Its Digital Media Agency Of Record Across The Middle East
Seddiqi Holding has appointed iProspect, part of dentsu, as its digital media agency of record....
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TBWA\RAAD Makes Fast Company Middle East’s Most Innovative Companies List For A Fourth Year, Winning In Advertising And Workplace
Dubai – November 28, 2025 — TBWA\RAAD has been named to Fast Company Middle East’s...
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Publicis Groupe ME Launches Potentialis, A New Model For Human-Ai Collaboration
Dubai, United Arab Emirates, 28th November - Publicis Groupe Middle East today announced Potentialis, an...
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Global Agency Leadership Awards 2025 Honours Leading MEA Agencies Among Eighty Global Contenders
27 November 2025, Dubai, UAE – Leading agencies from across the Middle East & Africa...
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