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Media Insights & Innovations

Stay ahead with the latest insights from the media world – covering advertising, publishing, broadcasting, and digital transformation shaping the Middle East’s media ecosystem.

Careem Expands In-App Advertising Into Smart OOH Through Flyby Partnership

Careem Expands In-App Advertising Into Smart OOH Through Flyby Partnership

Careem has announced a new partnership with smart out-of-home (OOH) advertising company Flyby to take...
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iQIYI And UAE’s BRIDGE Alliance Forge Strategic Partnership To Build A Media Technology Ecosystem

iQIYI And UAE’s BRIDGE Alliance Forge Strategic Partnership To Build A Media Technology Ecosystem

Abu Dhabi, United Arab Emirates, Tuesday 23 December 2025 — During the BRIDGE Summit 2025...
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Celebrating 20 Years, Mobily Launches ‘Ever Closer – منك أقرب’ In Collaboration With FP7 McCann Riyadh – A Truth-Led Brand Platform Rooted In Saudi Storytelling And The Language Of Human Connection

Celebrating 20 Years, Mobily Launches ‘Ever Closer – منك أقرب’ In Collaboration With FP7 McCann Riyadh – A Truth-Led Brand Platform Rooted In Saudi Storytelling And The Language Of Human Connection

23rd December 2025 – Riyadh, KSA | Mobily marked its 20th Anniversary by unveiling an...
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StickyGinger Secures PR Mandate For Dubai Autodrome

StickyGinger Secures PR Mandate For Dubai Autodrome

StickyGinger has been named the public relations partner for Dubai Autodrome, handling communications for the...
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Webook.com Strengthens UAE Footprint, Bringing World-Class Entertainment Experiences

Webook.com Strengthens UAE Footprint, Bringing World-Class Entertainment Experiences

Dubai, UAE, 22 December 2025: Webook.com, one of the fastest-growing platforms for booking lifestyle and...
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“Kuwait Innovation Center” And “Keeta” Launch Kee Program To Support And Empower Local SMEs

“Kuwait Innovation Center” And “Keeta” Launch Kee Program To Support And Empower Local SMEs

Kuwait City, Kuwait – 22 December 2025: Kuwait Innovation Center (KIC) and Keeta announced today...
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Jeep® Brand Unveils The 7 Wonders Of The UAE As Chosen By The People

Jeep® Brand Unveils The 7 Wonders Of The UAE As Chosen By The People

Dubai, United Arab Emirates, 17 December 2026: In celebration of the United Arab Emirates’ 54th...
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Careem’s 2025 Trends Report

Careem’s 2025 Trends Report

Dubai, UAE - 17 December 2025: In 2025, Careem continued to simplify life and create...
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Arab Stories And Sport Take Centre Stage As TOD Celebrates Qatar National Day

Arab Stories And Sport Take Centre Stage As TOD Celebrates Qatar National Day

Doha, Qatar – December 17, 2025: As Qatar gears towards National Day celebrations, TOD marks...
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Salesforce And AWS Deepen Collaboration To Launch Agentforce 360 For AWS, Driving Faster, Safer AI Success For Enterprises

Salesforce And AWS Deepen Collaboration To Launch Agentforce 360 For AWS, Driving Faster, Safer AI Success For Enterprises

Dubai / Riyadh, 16 December 2025: Salesforce, in collaboration with Amazon Web Services (AWS), has...
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