Dubai, UAE: Fuse, the global sports and entertainment marketing agency under Omnicom Media, has officially launched its Dubai office as part of its regional growth strategy.
Strengthening Presence Across the Gulf
The expansion builds on Fuse’s existing operations in Saudi Arabia and reflects increasing demand from brands seeking deeper audience engagement through sports, entertainment, and culture across the Gulf region.
The Dubai office will be led by Danielle Barwick, Executive Director, Fuse Dubai, who joins from the agency’s London operations with extensive international market experience.
Regional Growth Through Sports and Entertainment
The agency’s regional offering includes commercial strategy, partnership activation, insights, events, creative strategy, influencer management, public relations, and design services.
Fuse Dubai will also provide brands access to the agency’s global capabilities while supporting long-term partnerships with clients including PepsiCo and The Saudi Investment Bank.
Dubai’s Expanding Role in Global Events
The Gulf region continues to strengthen its position as a global destination for major sporting and entertainment events, including Formula 1, UFC events, international boxing, esports, and football competitions.
Industry investment in sports, entertainment, and culture continues to grow as brands increasingly look for meaningful ways to connect with audiences across the region.
Backed by Omnicom Media, Fuse Dubai aims to combine global expertise with local market understanding to help brands create stronger audience engagement and measurable business impact.
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