Dubai, UAE: Mada Media, the company responsible for organising, developing and managing Dubai’s out-of-home (OOH) advertising sector, has appointed Aditi Khare as Chief Marketing Associate.
Strengthening Dubai’s OOH Advertising Ecosystem
Khare brings more than 12 years of global marketing experience across the UAE, China, the UK and India. She has led high-impact campaigns and brand growth initiatives across multiple industries and markets.
Her previous experience includes leadership roles at TikTok, Weber Shandwick, Alibaba Group, Danube Group, Blinkit, and India Today.
Read more: Mada Media Signs Contracts Worth nearly AED1billion
Leadership Perspective
Commenting on her appointment, Khare said,
“I’m excited to join Mada Media at a time when the out-of-home ecosystem is being reimagined at scale. Having worked across global markets, I love how Dubai is doing this fundamentally differently. This is an opportunity to build a unified, intelligent, and globally benchmarked media ecosystem.
I’m particularly excited to contribute to the vision of Dubai 2040. It will be about visibility and how a city communicates and connects via media. Being part of one of the world’s most dynamic and fast-evolving advertising ecosystems is incredibly exciting. I look forward to bringing together my learnings globally to create work that is both impactful and defining for the region.”
Industry Recognition and Growth Momentum
Khare was recognised among the 100 Rising Stars in Communications by PRovoke in 2024 for her viral “1% Man” campaign at Danube.
The appointment comes as Mada Media continues to expand its role in Dubai’s evolving media landscape. Earlier this week, the company announced advertising contracts worth approximately AED1 billion in Q1 2026, reinforcing Dubai’s position as a major global hub for OOH advertising.
Mada Media operates as a private joint stock company formed in collaboration with Dubai Roads and Transport Authority (RTA) and Dubai Municipality (DM), under the umbrella of Dubai Investment Fund.
