Category Insight

Media Insights & Innovations

Stay ahead with the latest insights from the media world – covering advertising, publishing, broadcasting, and digital transformation shaping the Middle East’s media ecosystem.

TBWA\RAAD and ICRC Win MENA’s Only D&AD Yellow Pencil for Turning the Laws of War into a Warning the World Couldn’t Ignore
Media

TBWA\RAAD and ICRC Win MENA’s Only D&AD Yellow Pencil for Turning the Laws of War into a Warning the World Couldn’t Ignore

May 25, 2026
Campaigm, D&AD Yellow Pencil, TBWA\RAAD
The Fan Has Moved. Has Your Media Strategy?
Media

The Fan Has Moved. Has Your Media Strategy?

May 22, 2026
MMA MENA Publishes Region’s First Standardized Influencer Marketing Guide
Media

MMA MENA Publishes Region’s First Standardized Influencer Marketing Guide

May 22, 2026
GCC influencer market, influencer marketing MENA, MMA MENA
Dubai Holding to deliver first enterprise-scale AI deployment of its kind in the Middle East and Africa supported by Microsoft
Media

Dubai Holding to deliver first enterprise-scale AI deployment of its kind in the Middle East and Africa supported by Microsoft

May 21, 2026
AI, Collaboration, Dubai Holding, Microsoft
Middle Eastern Retail Media Momentum Continues with Global Recognition in London
Media

Middle Eastern Retail Media Momentum Continues with Global Recognition in London

May 20, 2026
commerce media, In-Store Media, pDOOH, Programmatic DOOH, Retail Media
Publicis Sapient Launch Landmark Agentic Commerce Report in Collaboration with Salesforce, Signalling a New Era for Retailers Across EMEA
Media

Publicis Sapient Launch Landmark Agentic Commerce Report in Collaboration with Salesforce, Signalling a New Era for Retailers Across EMEA

May 20, 2026
Collaboration, Commerce, Publicis Sapient, Report, Salesforce
AlfaNow Enters the Oman market through a partnership with First Exchange, expanding its GCC footprint
Media

AlfaNow Enters the Oman market through a partnership with First Exchange, expanding its GCC footprint

May 20, 2026
AlfaNow, First Exchange, Oman, Partnership
EROS Innovation Launches ErosADI: The Sovereign Cultural AI Operating System for Identity, Economic Participation, and the AI-Native World
Media

EROS Innovation Launches ErosADI: The Sovereign Cultural AI Operating System for Identity, Economic Participation, and the AI-Native World

May 20, 2026
AI, EROS Innovation, ErosADI
Ogilvy South Africa Named ME & Africa Agency of the Year In 2026 One Show Global Creative Rankings
Media

Ogilvy South Africa Named ME & Africa Agency of the Year In 2026 One Show Global Creative Rankings

May 19, 2026
Agency of the Year, Middle East, Ogilvy South Africa, The One Show
MENA Agencies Shine at 67th Clio Awards 2026 with 22 Wins in New York
Media

MENA Agencies Shine at 67th Clio Awards 2026 with 22 Wins in New York

May 18, 2026
Campaigns, Clio Awards, Media, MENA
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