NEW YORK, May 2026 — Based on point totals for wins in The One Show 2026 announced last week during Creative Week in New York, Ogilvy South Africa Cape Town has been named Middle East & Africa Agency of the Year in The One Show Global Creative Rankings.
Ogilvy South Africa Cape Town’s top ranking in the region was powered by its secondary credit on “Vaseline Verified” for Vaseline, a big winner this year from Ogilvy Singapore with Ogilvy UK London and Ogilvy New York.
The work picked up three Best of Discipline wins (Creator Content, Direct Marketing, and Public Relations), the inaugural Best Use of TikTok award, the Creative Marketer Pencil, 10 Golds, two Silver, and one Merit. Ogilvy South Africa Cape Town won two additional Merits for work on behalf of Volkswagen South Africa and Audi South Africa.
The One Show 2026 Top 10 ME & Africa Agency Rankings (click the category links to view the full list for each):
1. Ogilvy South Africa Cape Town
2. Accenture Song South Africa Cape Town
3. Promise Johannesburg
4. Impact BBDO Dubai, Joe Public Sandton (tie)
6. VML South Africa Johannesburg
7. Leo UAE Dubai, Memac Ogilvy UAE Dubai, TBWA\Hunt Lascaris Johannesburg, VML Riyadh (tie)
The One Show 2026 Top 5 ME & Africa Independent Agency Rankings
1. Promise Johannesburg
2. Joe Public Sandton
3. M+C Saatchi Abel Johannesburg, The Odd Number Johannesburg (tie)
5. Bananas Johannesburg, Edelman Dubai, Edelman Johannesburg (tie)
Highlights of The One Show 2026 Global Creative Rankings are as follows (click the category links to view the full list for each):
1. VML New York
2. Rethink Toronto
3. Uncommon Creative Studio London
4. Serviceplan Germany Munich
5. Ogilvy New York
6. Grey México México City
7. adam&eve\TBWA London
8. FCB Canada (TBWA\Canada) Toronto
9. Publicis Conseil Paris
10. LePub México
Global Independent Agency Rankings
1. Rethink Toronto
2. Serviceplan Germany Munich
3. Courage Inc. Toronto, Motion Sickness Auckland (tie)
5. NoA Åkestam Hoist Stockholm
Global rankings in other categories is as follows (click the category links to view the full list for each):
Independent Agency Rankings: Rethink Toronto
Design Firm Rankings: By-Enjoy Fujian
Brand-Side Agency Rankings: Apple Marcom Cupertino
Brand Rankings: Vaseline
Brand Parent Company Rankings: Unilever
Non-Profit Client Rankings: SickKids Foundation
Production Company Rankings: Whitecoat Singapore
Music & Sound Company Rankings: Supreme Music Berlin
Agency Network Rankings: Ogilvy Group
Independent Agency Network Rankings: Rethink
Highest Ranked Work: “Vaseline Verified” for Vaseline by Ogilvy Singapore with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York
Highest Ranked Creative Professional: Debbie Vandeven, Global Chief Creative Officer, VML
1. United States
2. United Kingdom
3. Canada
4. France
5. México
1. North America
2. Europe
3. Latin America
4. Asia Pacific
5. Middle East & Africa
The 2026 One Show Regional Agencies of the Year are as follows (click the region to view the full list).
- Asia Pacific Agency of the Year: Ogilvy Singapore
- Europe Agency of the Year: Uncommon Creative Studio London
- Latin America Agency of the Year: Grey México México City
- Middle East & Africa Agency of the Year: Ogilvy South Africa Cape Town
- North America Agency of the Year: VML New York
Using dropdown menus, The One Show 2026 Global Creative Rankings can be viewed by Agency, Independent Agency, Brand-Side Agency, Brand, Non-Profit Client, Brand Parent Company, Production Company, Music & Sound Company, Agency Network, Agency Holding Company, Highest Ranked Work, Country, Region, and Creatives.
Rankings can be viewed globally, and also by region and country.
The One Show 2026 Global Creative Rankings methodology
Rankings in each category are calculated by the company that garners the most points overall for winning entries based on One Show Pencils, Merits and Special Awards, allocated as follows: Gold Pencil 45 points, Silver 21, Bronze 9, Merit 3, Fusion Pencil 90, Creative Marketer 90, SDG Pencil 90, Green Pencil 90, Penta Pencil 150, Best of Discipline 90, Best of Non-Profit 90, and Best of Show 135.
Ranking points are awarded to eligible agencies credited under the Primary Agency listing on a winning entry, including agencies, digital agencies, media agencies, PR/marketing agencies, design firms, type foundries, and brand-side / in-house agencies. When multiple eligible agencies are credited on the same win, the points are divided equally among them. These points determine honors such as Agency of the Year, Independent Agency of the Year, Design Firm of the Year, and Brand-Side Agency of the Year.
If the same entry wins multiple awards within a discipline or in multiple disciplines, the points for all awards and wins are counted towards the rankings.
The showcase of all 2026 One Show winners can be viewed here.
Read more: Publicis Conseil “Three Words” for AXA Wins Best of Show at 2026 One Show
