9Yards Communications has announced the promotion of Omar Sarieddine to the position of Chief Executive Officer, marking a new phase in the agency’s growth journey. Sarieddine previously served as Deputy CEO since December 2024 and now assumes full leadership responsibilities for the Abu Dhabi-headquartered communications and media agency.
Bringing over 28 years of experience in business management, strategic marketing, and operational leadership, Sarieddine has been an integral part of 9Yards Communications since joining the organization in 2020. During his tenure, he has held key leadership positions, including Chief Operating Officer and Deputy CEO, helping drive the agency’s commercial growth, operational excellence, and market expansion.
In his new role, Sarieddine will oversee the agency’s overall strategy and operations while leading its continued regional and international expansion. His responsibilities will include managing the company’s existing presence across the MENA region as well as its international hubs in London, Cairo, and New York.
“Since joining 9Yards, Omar’s strategic acumen, vision, and relentless commitment to our core mission have all played a crucial role in our ongoing evolution as an agency,” said Hussam Almulhem, Group CEO of 9Yards Holding. “To this end, I have every confidence that Omar is the perfect choice to lead the agency forward and ensure we remain at the forefront of the integrated communications industry, both regionally and internationally.”
Commenting on his appointment, Omar Sarieddine said, “I look forward to adding new achievements and milestones, which will be announced before the end of this year. This will be supported by furthering the founding vision and mission of the firm – to create, disrupt, and challenge industry norms, in the best interests of our clients – in every global location, and in every local community we serve.”
The leadership transition reflects 9Yards Communications’ commitment to strengthening its global presence while continuing to deliver innovative and integrated communications solutions across key markets.
