Xapads Media has announced the appointment of Guénolé Le Gall as its Global Head of Performance, reinforcing the company’s focus on advancing AI-powered programmatic advertising solutions and delivering measurable business outcomes for advertisers worldwide.
The appointment comes as brands increasingly prioritize performance-led advertising strategies across channels such as Connected TV (CTV), mobile, and the open web. With advertisers seeking greater accountability and efficiency, Xapads is expanding its performance capabilities to support seamless cross-channel execution and data-driven growth.
In his new position, Le Gall will spearhead the company’s global performance initiatives, overseeing strategies designed to enhance campaign effectiveness through AI-enabled programmatic technologies. He will also work to strengthen operational alignment across markets, optimize campaign performance, and expand Xapads’ performance marketing offerings across APAC, MENA, Europe, LATAM, and the United States.
Le Gall joins Xapads with significant experience in performance marketing and programmatic advertising, having successfully developed and scaled growth-focused, data-led strategies across multiple international markets.
Commenting on the appointment, Nitin Gupta, CEO of Xapads Media, said, “As the digital ecosystem evolves, performance is no longer just a metric- it is the foundation of how brands evaluate success. With this appointment, we are strengthening our capabilities to deliver outcome-driven solutions powered by data and AI.”
As Xapads continues to expand across both established and emerging markets, enhancing performance-driven capabilities remains a key component of its long-term growth strategy.
Ramneek Chadha, COO of Xapads Media, added, “As advertisers demand greater accountability and precision, the role of performance has fundamentally evolved. This move strengthens our ability to help brands navigate that shift with solutions that are both scalable and locally effective.”
Sharing his thoughts on joining the company, Guénolé Le Gall, Global Head of Performance, said, “Xapads is uniquely positioned at the intersection of data, technology, and global scale. I’m excited to build on this foundation and drive performance innovation that enables brands to achieve measurable growth across markets.”
With increasing fragmentation across digital channels and growing pressure on marketers to maximize efficiency, transparency, and results, Xapads remains committed to helping brands achieve scalable growth through intelligent, performance-focused advertising solutions.
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