WPP Production has promoted Santiago Sánchez-Lozano to the position of Chief Executive Officer for the EMEA region.
In his expanded role, Santiago will oversee operations across Europe, the Middle East and Africa, with a focus on driving growth and advancing content production capabilities across the region. He will work on helping clients adapt content creation strategies for the AI era by combining technology, operational efficiency, creative expertise and regional market understanding.
Bringing more than 20 years of experience in digital innovation, production, operations and business development, Santiago will prioritise AI integration across production workflows, strengthen virtual and hybrid production capabilities, support regional talent development and expand connected production solutions powered by WPP Open. He will also collaborate closely with WPP’s media, creative and technology teams to deliver more efficient and scalable content solutions for clients.
Richard Glasson, CEO of WPP Production, said, “Santi combines deep production expertise, entrepreneurial leadership, and a clear vision for the future of content. He has already built one of our strongest businesses, and his experience across innovation, delivery and commercial growth makes him the ideal leader for EMEA. As our clients look to create more content, for more audiences, across more channels, Santi will help them unlock the full power of WPP Production.”
Before taking on the EMEA leadership role, Santiago played an instrumental part in expanding WPP’s production business in Spain. As CEO of Hogarth Spain, he led the company’s growth significantly over four years, helping it become one of the network’s largest and most successful global offices.
Earlier in his career, Santiago spent 12 years with Ogilvy, where he held several senior leadership positions including Director of Digital Development and Innovation, Chief Innovation Officer, Managing Director in Madrid and Chief Delivery Officer. During this time, he contributed to strengthening the agency’s capabilities in digital creativity, branded content and integrated delivery.
Commenting on his new appointment, Santiago Sánchez-Lozano said, “It is an honour to take on this role at such a transformative moment for our industry. Production partners are rapidly evolving, and I am committed to leveraging WPP Production’s unique blend of scale and agility to deliver truly innovative and crafted content across EMEA. We have an extraordinary team, consistently at the forefront of AI innovation, which has allowed us to pioneer production models previously thought impossible.”
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