DUBAI, UAE, Publicis Groupe Middle East has been named Regional Agency Group of the Year at the 2026 Loerie Awards, holding the title for a third consecutive year.
“Publicis Groupe has once again continued its dominance as the Regional Agency Group at the 2026 Loerie Awards. With numerous wins for brands, they’ve demonstrated the success of its Power of One by bringing in these wins across its entire agency portfolio. These wins are testament to the sound direction of the Groupe rooted in the strong strategic and creative leadership. On behalf of the Loeries Board, I would like to share our congratulations and look forward to continued success in future editions of the Loerie Awards,” said Preetesh Sewraj, Chief Executive Officer, The Loeries.
Publicis Groupe Middle East’s agencies won 22 Loeries: 5 Gold, 7 Silver, 9 Bronze and 1 Craft Certificate. The wins came from Saatchi & Saatchi Middle East, Publicis Middle East and Leo MEA, putting the Groupe’s Power of One model on display across its full agency portfolio.
The awarded work was created with Saudia, Jeep, McDonald’s, The Hive, KitKat Arabia, Home Centre, Salam Mobile, Louvre Abu Dhabi and Essity’s NANA.
“Being Jury President of the Effectiveness jury this year confirmed what I have long believed – the work that travels furthest was clear before it was clever. Each of our 22 Loeries won across different categories began with a client willing to name a hard problem honestly, and a team that refused to answer it with the obvious. Craft is what gets the work noticed. A sharp read of the problem is what makes it move people, and move the business,” said Tahaab Rais, Chief Strategy Officer, Publicis Groupe Middle East & Turkey.Â
“Winning the top award at the Loeries for the third year in a row is something we’re incredibly proud of, but what makes it special is the work and the people behind it. Great creative work doesn’t happen without incredibly talented teams, brave clients who are willing to go the extra mile, and partners who share our ambition to make something exceptional. This is the Power of One at its best,” said Fizo Younis, Chief Creative Officer, Publicis Groupe Middle East.Â
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