Samsonite has appointed former Meta marketing executive Richard Que as Vice President of Marketing for the APAC and Middle East regions, reinforcing the travel brand’s leadership team as it continues to expand its presence across international markets.
Que shared the update through LinkedIn, describing his move to Samsonite as “a true privilege.” He referred to the company as an iconic travel brand with a legacy spanning more than 115 years and also highlighted its broader portfolio, including American Tourister.
Before joining Samsonite, Que spent several years at Meta, where he held multiple senior regional marketing leadership positions across the Asia-Pacific market. During his tenure, he oversaw initiatives related to SMB and partner marketing, business messaging, performance solutions, platform marketing and community engagement across the region.
Prior to Meta, he also worked with Lazada as Senior Vice President – Brand Management and held leadership responsibilities at Hilton in brand and loyalty marketing, building extensive expertise across technology, hospitality, e-commerce and consumer marketing sectors.
Alongside his new role at Samsonite, Que has also joined At-Sunrice GlobalChef Academy as an Independent Board Director.
Commenting on the appointment, the executive said, “I’m looking forward to working alongside this incredible team to build the future of travel and storytelling across APAC and the Middle East.”
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