MarkApp has elevated Camila Álvarez to the position of Head of Marketing and PR, expanding her responsibilities across the company’s global brand, communications and media relations functions.
In her new role, Álvarez will oversee MarkApp’s international marketing strategy, brand positioning and corporate communications as the company continues to grow across the Middle East, Europe and the UK. Her mandate will also include media relations, thought leadership and the company’s participation in industry events.
Álvarez brings nearly a decade of professional experience spanning product operations, digital campaign management, international account management and compliance. Her career has covered the technology, adtech and consumer sectors across Latin America, Europe and the Middle East.
As part of her expanded remit, Álvarez will be responsible for strengthening the brand architecture and positioning of MarkApp’s three proprietary platforms — Pantheon, Harion and MarkDash. She will also oversee the company’s editorial initiatives, industry engagement and broader communications strategy.
Known for simplifying complex technology propositions into clear commercial narratives, Álvarez will play a key role in communicating MarkApp’s capabilities as the company expands its global footprint.
Álvarez joined MarkApp in 2025 as Operations and Product Manager, where she worked across the company’s technology and platform ecosystem before moving into brand and communications responsibilities.
Prior to MarkApp, she served as a CX Analyst at Tools for Humanity, supporting market launches across Latin America and Southeast Asia. She also managed digital campaign operations for the Brazilian market at Ionvo Group and spent two years at Binance in compliance and audit functions.
Earlier, Álvarez spent nearly five years with pharmaceutical company Roemmers, working as an Account Manager and Export Analyst and managing key accounts across Latin America.
She is fluent in English, Spanish and Portuguese, with conversational proficiency in Greek.
MarkApp operates a proprietary advertising exchange spanning CTV, app and web inventory, with operations across Central and Eastern Europe, MENA and the UK. Its technology ecosystem includes Pantheon, a contextual SSP; Harion, a performance DSP; and MarkDash, a reporting and operations platform.
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