North Seventy Five has appointed Mustapha Al Tayech as Associate Director, expanding its senior advisory team across the region. In his new role, Al Tayech will oversee the agency’s sustainability, energy, real estate and financial communications mandates.
Al Tayech brings more than a decade of experience in the region, having advised clients including major global investment brands across strategic communications, regulatory navigation and high-profile international programmes.
Commenting on the appointment, Lisa Welsh, Co-Founder & Managing Partner, North Seventy Five, said, “Mustapha’s appointment marks a defining moment for North Seventy Five. Our clients are moving into new markets and new sectors, from sustainability and energy to real estate and finance, and they need senior counsel who can move with them.
Welsh added, “Mustapha has spent over a decade advising some of the region’s most influential organisations through the moments that matter most, and that depth of experience makes him a natural fit for North Seventy Five.”
North Seventy Five provides integrated communications capabilities spanning strategy, creative campaigns, design and identity, content and publishing, leadership training, corporate communications, crisis response and data intelligence. Its model is built around senior, bilingual advisors working closely with clients across the region.
The appointment follows the agency’s expansion into Abu Dhabi, UAE, earlier this year. Founded by Lisa Welsh and Iman Issa, North Seventy Five launched in November 2025 with communications advisory Paritee as a significant owner.
The Abu Dhabi expansion forms part of the agency’s wider growth strategy and responds to increasing demand from organisations operating in the UAE capital.
Since its launch, North Seventy Five has positioned itself as a communications partner for organisations across the region, combining senior-led advisory expertise with bilingual storytelling and access to Paritee’s international network. The network covers markets including the UK, US, Ireland, Germany, the Nordics, Belgium, France, Spain and Italy.
Read more: Coca-Cola Elevates Rishav Gandhi to VP – People & Culture for Eurasia and Middle East
