MiQ has strengthened its MENAT leadership team with the appointment of Chadi Khoury as Senior Vice President, Revenue and Growth, MENAT, as the advertising technology company looks to expand its commercial footprint across the region.
Based in Dubai, Khoury will be responsible for driving MiQ’s regional commercial strategy, with a focus on revenue growth, strategic partnerships and identifying new business opportunities across MENAT. He will report to Wassim Mneimneh, Managing Director, MiQ MENAT.
Khoury brings more than 15 years of experience spanning adtech, media and commercial partnerships. He joins MiQ from J Group, where he was Head of Partnerships, MENA. Before that, he spent more than eight years at MIS Gulf, serving as Commercial Director.
Across his career, Khoury has worked on developing and scaling commercial relationships across MENA and emerging markets, collaborating with global agency networks, brands, media owners and technology businesses.
In his new role, Khoury will work to deepen MiQ’s existing relationships with agencies and brands while supporting the company’s expansion into key markets across the MENAT region.
Commenting on his appointment, Khoury said, “What attracted me to MiQ is the combination of its people, technology and global expertise, alongside the momentum the team has already built on the ground. There’s a significant opportunity to help agencies and brands get more from their media investment through smarter use of data and a clearer focus on business outcomes. I’m excited to build on MiQ’s existing partnerships, develop new relationships, and bring more of what the business offers globally to clients across the region.”
Wassim Mneimneh, Managing Director, MiQ MENAT, added, “We’ve built a lot of momentum across MENAT, and our ambition now is to grow both the scale of the business and the role we play for our clients with MiQ Sigma, our award-winning AI-powered advertising technology. Chadi understands this market, brings strong agency and brand relationships, and knows how to turn opportunities into long-term partnerships. He’ll play a key role in deepening our agency business, opening new doors with brands, and accelerating our expansion in the region. I’m excited to welcome him to the team and build on what we’ve achieved so far.”
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