Horizon FCB has announced the appointment of Hani Aldajani as General Manager for its Jeddah office, reinforcing the agency’s commitment to expanding its footprint in Saudi Arabia.
Aldajani brings over 25 years of industry experience across Saudi Arabia and the wider region. Throughout his career, he has held senior leadership roles at global media networks such as UM and OMD, where he played a key role in driving business growth, building strong teams, and delivering impactful strategies for clients.
Commenting on the appointment, Tony Rouhana, VP of Horizon FCB Saudi Arabia, said, “Having worked with Hani during his earlier time at Horizon FCB, I am delighted to welcome him back at such a pivotal moment for our business. His return is both a homecoming and a reflection of the strong culture and talent we continue to foster.”
Rouhana added, “Hani brings a rare combination of deep market expertise, strategic vision, and proven leadership. I am confident that under his guidance, our Saudi operations will continue to grow, delivering exceptional value to our clients and contributing meaningfully to our ambitions in the Kingdom.”
In his new position, Aldajani will focus on strengthening the agency’s market presence, deepening client relationships, and enhancing the quality and effectiveness of its integrated services.
Mazen Jawad, CEO of Horizon Holdings, said, “Hani’s leadership style, industry insight, and passion for our business make him the ideal person to lead our operation into its next phase of growth. We are excited to welcome him back—this is truly a homecoming, and one that reinforces our commitment to building a strong, future-focused presence in the Kingdom.”
Aldajani said, “I am proud to return to Horizon FCB, where my journey began. The agency’s strong legacy, combined with its forward-looking vision, presents a unique opportunity to build on solid foundations. I look forward to working closely with the team to drive growth, strengthen client partnerships, and deliver impactful, meaningful work in the Saudi market.”
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