Halo AI, an agentic AI platform focused on creator collaborations, has announced the promotion of Rouhana El Hage to Associate Partner, underscoring its focus on nurturing a creator-centric ecosystem powered by both advanced technology and human expertise.
Since coming on board in early 2025, El Hage has played a pivotal role in accelerating the platform’s growth. He has strengthened relationships with creators across the region, contributed to shaping the brand’s cultural identity, and unlocked strategic collaborations at the crossroads of technology and creative expression.
In his expanded role, El Hage will focus on growing Halo AI’s creator network, spearheading community-driven initiatives, and ensuring the platform continues to position itself as a reliable partner for creators as it scales internationally. His deep understanding of the creator landscape and strong industry connections are expected to further enhance Halo AI’s market presence.
Rami Saad, Co-founder and Chief Business Officer, Halo AI, said: “Rouhana has been a growth propeller for Halo AI since he joined us in early 2025. His can-do mentality, bias for action, and conviction are only surpassed by his creativity and his genuine care for the people and communities around him. This promotion is a recognition of the real impact he has already made, and a signal of how central he is to where we’re headed”.
With over 16 years of experience spanning digital media, creative direction, content production, and talent strategy, El Hage has led impactful content initiatives across the GCC. His portfolio includes collaborations with global brands such as PlayStation, Samsung, Tiffany & Co., and Bulgari, along with editorial work for leading luxury and lifestyle publications in the region.
Beyond his professional achievements, El Hage is also known for his commitment to social causes, particularly in promoting mental health awareness and fostering inclusive communities.
Commenting on his new role, Rouhana El Hage said: “The creator economy is entering a new phase, one that demands structure, fairness, and purpose. As someone who has spent years working closely with creators and celebrities, facilitating commercial and editorial opportunities while also building my own personal brand as a creator, I know firsthand what it means to want a platform that works with you, not just for you.”
El Hage added, “Halo AI is building exactly that: infrastructure that allows creators to thrive sustainably. I’m proud to step into this role and help shape a platform that not only scales campaigns intelligently but empowers creators and communities in ways that are genuinely meaningful.”
As part of its ongoing expansion, Halo AI reported a 2.7x increase in creator collaborations in January 2026 and is actively growing its footprint in the United States, further solidifying its positioning as a platform where technology enhances creativity and supports creator growth.
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