Weber Shandwick has promoted Grace Eid to account director at its Dubai office, recognising her experience in strategic communications and client management. Eid previously served as a senior account manager at the communications agency.
During her more than three years at Weber Shandwick, Eid has focused on media relations, corporate communications and enhancing client visibility, particularly within the technology sector. Her responsibilities have included developing media story angles, securing coverage for e& Group CEO Hatem Dowdier and other senior executives, and delivering media training for employees and C-suite leaders.
Before joining Weber Shandwick, Eid was marketing manager at Gargash Group in the UAE. In this role, she contributed to the company’s website and marketing and communications strategy for its partnership with Binance. She also worked on projects such as a coffee table book commemorating Mercedes-Benz’s 50th anniversary.
Eid previously held the position of senior account manager at APCO, where she oversaw communications for the UAE Space Agency. Her work covered public relations, social media and strategic communications, including initiatives linked to Space Week at Expo 2020 and the International Astronautical Congress hosted in the UAE.
Earlier in her career, Eid worked in digital media roles at DMS, part of the Choueiri Group, and its Digital Media Services division. She also served as an assistant manager at Dubai World Trade Centre.
Her professional background spans corporate communications, media relations, digital advertising, marketing strategy and event management.
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