Mondelēz International has appointed Othmane Nadifi as Managing Director of its Gulf business, bringing extensive FMCG leadership experience to the role as the company looks to strengthen its regional operations and expand its snacking portfolio.
Nadifi brings more than 20 years of industry experience, with priorities including improving commercial execution, driving portfolio innovation and building team capabilities while keeping consumer and customer needs at the forefront.
He previously led Mondelēz International’s Morocco business as Managing Director for six years, from October 2020 to September 2026.
Commenting on the appointment, Ihab Amin, President, Middle East, North Africa and Pakistan at Mondelēz International, said, “The Gulf offers significant opportunities for our snacking business, with demand for convenience and premium experiences, alongside the expansion of digital commerce, creating new ways to reach consumers and provide them with their snacking needs,” said Ihab Amin, President, Middle East, North Africa and Pakistan, Mondelēz International. “Othmane’s commercial insight and leadership experience will help us respond to these opportunities through relevant innovation and stronger execution across our markets.”
Nadifi began his career at Procter & Gamble in Morocco and Saudi Arabia before taking on leadership positions within PepsiCo and Reckitt Benckiser across the Maghreb region. Between 2013 and 2020, he served as Chief Operating Officer of Varun Beverages Morocco, PepsiCo’s bottling partner in the country, overseeing operations and strategic planning.
Speaking about his priorities, Othmane Nadifi, Managing Director, Gulf, Mondelēz International, said, “Our ambition is to build on the strength of our established business while identifying new opportunities across categories and channels,” said Othmane Nadifi, Managing Director, Gulf, Mondelēz International. “We will continue to grow our brands, strengthen our partnerships with customers and invest in the capabilities of our teams.”
The appointment comes as Mondelēz International looks to build on its established Gulf business by pursuing new growth opportunities, strengthening customer relationships and responding to evolving consumer preferences across the region.
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