G42, the UAE-based global technology group, and Publicis Sapient have signed a Memorandum of Understanding (MoU) to explore the formation of a new joint venture focused on AI-first services.
The proposed venture aims to bring together G42’s sovereign AI and cloud infrastructure with Publicis Sapient’s enterprise AI platforms and digital transformation expertise. The collaboration intends to help enterprises and governments move beyond AI experimentation and implement scalable solutions that deliver measurable business outcomes.
Through this initiative, both companies plan to accelerate digital transformation across the UAE and the Global South by deploying AI agents at scale and enabling data-driven operational models.
“This partnership marks the next evolution of our AI services platform,” said Mansoor Al Mansoori, CEO of G42 International. “By combining our sovereign infrastructure and models with Publicis Sapient’s global transformation capabilities, we’re creating an organization purpose-built to deploy agents at scale and deliver measurable outcomes for clients across the UAE and Global South.”
The collaboration will focus on services such as cloud modernisation, AI use-case development, intelligent agent creation, enterprise software engineering, and large-scale AI deployment and optimisation. These capabilities are expected to help organisations automate processes, personalise customer experiences, and address operational challenges through data-driven systems.
Nigel Vaz, CEO of Publicis Sapient, said, “AI only delivers value when it is grounded in deep industry context and executed at enterprise scale. This partnership unites G42’s AI infrastructure with our proven platforms and industry expertise and, through Sapient Slingshot and Sapient Bodhi, we will help organizations turn ambition into operational reality. This is about solving real business problems and embedding AI into the fabric of day-to-day decision-making.”
G42 will contribute its AI technology stack, including sovereign cloud infrastructure, foundation models, and engineering expertise. Publicis Sapient will bring enterprise-grade platforms such as Sapient Slingshot and Sapient Bodhi, along with its experience delivering large-scale digital transformation programs across more than 50 markets.
Subject to final agreements, both companies aim to formalise the joint venture’s commercial and operational framework, with a target launch by mid-2026.
