NextAud.io has entered into a strategic agreement with AdsWizz Inc. to manage advertising sales for its streaming and podcast inventory across key markets in the Middle East and North Africa.
Through this collaboration, advertisers in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, the United Arab Emirates and Egypt will gain access to AdsWizz’s extensive marketplace of audio inventory, including shows from the SiriusXM Podcast Network.
Adel Saadi, Founder of NextAud.io, said, “Our expanded agreement is a testament to the incredible progress we’ve made together. Over the past five years, we’ve grown into one of the region’s leading podcast networks, connecting global advertisers with MENASA audiences and local brands with AdsWizz’s unmatched ad tech.”
As part of the arrangement, NextAud.io will continue enabling regional creators to use Simplecast, AdsWizz’s content management platform that helps podcasters manage, distribute and monetise their shows using globally recognised standards.
“This partnership strengthens our ability to support creators and deliver meaningful results for advertisers,” Saadi added.
Anne Frisbie, Senior Vice President and Head of Global Business Development at AdsWizz, noted that the agreement further deepens the platform’s relationship with NextAud.io and broadens advertiser access to premium audio inventory across the MENASA region.
“We’re thrilled to combine the scale of our inventory, our innovative technology, and NextAud.io’s market presence to ensure advertisers and creators can reach highly engaged podcast listeners across this region,” Frisbie said.
Part of Next Broadcast Media, NextAud.io uses AI-driven tools and industry expertise to help brands connect with engaged audio audiences worldwide.
The partnership also designates NextAud.io as AdsWizz’s preferred reseller across several additional markets including Japan, Singapore, Malaysia, Thailand, Indonesia, South Korea, Vietnam, the Philippines, Hong Kong, Taiwan, India and Morocco.
